“When I started Legendairy Milk, I had the ups and downs of breastfeeding, the hormonal challenges, the sleepless nights. I never expected that this was going to actually be a brand and a business 10 years later. It’s actually very surreal to think about,” said Aziz, founder and CEO of Legendairy Milk. “It came from my own personal mission to help increase my milk supply with my firstborn child when I was having a really tough time with chronic low milk supply and feeling like there just weren’t a lot of options on the market to help fill that gap.”
From humble beginnings as an entrepreneur, Aziz said she became her own guinea pig. She started grinding up herbs and putting them in an encapsulator machine she bought on eBay for $100. Fast forward to today, she has a 25,000-square-foot space in East Austin, Texas. She never imagined her postpartum struggles would lead to a multi-million dollar business.
“The desperation just to make a little more was really the impetus for me,” she said. “So for me to be able to take the knowledge that I accumulated throughout that first year of me nursing, pumping, increasing my milk supply and then be able to translate that to helping thousands of moms all over the world, I can’t even put into words just how much passion I have for that. And that truly is what gets me up in the morning is that purpose of helping moms and babies.”
After launching products geared toward mothers, Aziz went on to launch other products for women such as probiotics, fertility and hormonal support. She discussed the importance of gender-inclusive research and advocating for women’s health following a decade of suffering from PCOS before being diagnosed.
“I had to be my own advocate and do my own research. So I was looking in the Reddit forums, I was looking on Facebook for really any solution. I think it goes back to the fact that we don’t have a lot of gender inclusive data and research behind women’s health. And we have these conversations, these very open roundtable discussions within our product development team.”
Aziz said these open conversations she has with her all-female product development team touch on everything from trying to conceive, menopause, hormonal imbalances, chronic UTIs and more.
“I think that has just made us better product developers because we’re all just kind of sharing our own personal struggles with this and what we would want to see in a solution,” she said.
