August Launch Pad: Fall reset

This month’s launches carry a fall reset theme that feature sleep, cognition, sports performance and a return to fundamental ingredients.

Momentous Three

Momentous just debuted its plant-based version of the brand’s flagship foundational health system. The Momentous Three features its expert-recommended daily essentials of protein, creatine and omega-3. The stack includes:

  • Momentous Vegan Omega-3: The plant-based omega features 1:1 EPA:DHA ratio from algae oil
  • 100% Plant Protein: Complete amino acid profile with 20 g protein per serving
  • Momentous Creatine: Creapure monohydrate

The Momentous Three is NSF-Certified for Sport.

Ritual’s Iron BioSeries

Ritual just launched its Iron BioSeries, a high-dose, iron supplement designed for women navigating low iron during key life stages such as pregnancy and postpartum.

The brand’s proprietary BioSeries 3-in-1 Capsule Technology is designed for every-other-day dosing to support the release of iron when the body’s hepcidin levels are typically lower, for optimal iron absorption that works with the body’s natural rhythm. The time-release formula and ferrous bisglycinate also ease gastrointestinal side effects commonly associated with iron supplements.

Product highlights:

  • 60 mg of ferrous bisglycinate iron to promote red blood cell formation, oxygen transport and energy metabolism
  • 24 mg vitamin C to support iron absorption and immune function
  • 260 mcg beta-carotene (vitamin A) to promote iron metabolism and antioxidant support
  • BioSeries 3-in-1 Capsule Technology to promote iron absorption with the body’s hepcidin levels in mind:
    • Instant release first tablet: Formulated to release 20 mg of iron within 1 hour when hepcidin levels are at their lowest when taken in the morning, designed to support optimal iron absorption.
    • Intermediate release second tablet: Designed to release 20 mg of iron gradually over 2 hours, designed to help ease digestive side effects and promote iron absorption before the body’s natural hepcidin levels peak.
    • Extended release third tablet: Designed for a slow release of 20 mg of iron over 4 to 6 hours to support GI tract comfort.

Floyd Mayweather’s 1o1

GNC has teamed up with boxing icon Floyd Mayweather to bring his 1o1 (One of One) supplement line to more than 2,000 GNC stores nationwide and online.

1o1 features seven products with fun flavors like Candy Rocks and branded ingredients to support and enhance the fitness journey, including:

  • Whey Protein Powder
  • Sport Pre-Workout
  • Loaded Pre-Workout
  • Creatine Monohydrate
  • Greens & Gut Health
  • Hydration Stick Packs
  • Peptide Muscle Builder

NUTRITUNES’ Black Seed Oil

TriNutra, the supplier of black seed (Nigella sativa) oil, just announced a brand partnership with NUTRITUNES. NUTRITUNES Premium Black Seed Oil is now available on Amazon in both organic and non-organic soft gels options.

ThymoQuin is a USP-grade, premium black seed oil standardized to contain 3% thymoquinone and very low (<1.25%) free fatty acids (FFA). Thymoquinone, the main phytochemical in black seed oil, is unstable in the presence of oxidants like free fatty acids, which may occur during oil processing and storage. High levels of FFAs can lead to decreased potency and rancidity of the oil. TriNutra’s stringent growing, harvesting and proprietary manufacturing processes ensure that this full-spectrum composition is maintained. ThymoQuin has been clinically tested to support a balanced inflammatory response, improve mitochondrial activity and ATP production. It also supports antioxidant activity, exhibits antimicrobial effects and helps lower cortisol levels.

Cure‘s Acai Berry Energy

Plant-based functional beverage brand Cure Hydration just unleashed Acai Berry Energy, the latest flavor in its new Energy lineup the brand unveiled earlier this summer.

Product highlights:

  • 100 mg natural caffeine (from coffee beans) + L-theanine
  • Electrolytes from coconut water + pink Himalayan salt
  • Zero added sugar, artificial sweeteners or synthetic ingredients
  • Available in travel-friendly stick packs

Jupiter’s Nugevia MND

Jupiter Neurosciences, the company behind resveratrol-based platform JOTROL, recently introduced Nugevia MND, a supplement designed to protect and enhance cognitive function and support overall brain health.

Nugevia MND combines Jupiter’s proprietary JOTROL resveratrol technology with NovaSOL Curcumin, a highly bioavailable curcumin formulation shown to support cognitive resilience and neuroprotection. This pairing targets multiple neuroprotective pathways, including reducing oxidative stress and inflammation and supporting synaptic plasticity.

Nugevia MND targets adults seeking to maintain and enhance cognitive performance, particularly amid aging populations increasingly impacted by cognitive decline.

Moonbrew’s coffee for sleep

MoonBrew’s just released its newest flavor, Sleepy Coffee Cappuccino, to deliver rich espresso notes while replacing the caffeine buzz with botanical calm. The brand says “It’s not just decaf—it’s coffee for sleep!”

Formulated with a blend of magnesium, reishi, L-theanine, ashwagandha and other calming superfoods, Sleepy Coffee Cappuccino aims to ease stress and support deep, uninterrupted rest. This new launch is the latest evolution in MoonBrew’s sleepy beverage line, which blends functional ingredients with flavors to turn a traditional morning wake up into a sleep-supporting night cap.

Loftie PM

Developed alongside Loftie’s medical advisor and longevity specialist, Dr. Poonam Desai, DO, the formula delivers a natural approach to better sleep.

It features:

  • L-theanine (100 mg): An amino acid found in green tea, L-theanine helps ease mental tension.
  • Magnesium bisglycinate (250 mg): An absorbable form of magnesium aimed to support the nervous system and help release physical tension.
  • Chamomile extract (100 mg): A botanical long used to promote rest and relaxation, chamomile helps calm both mind and body to help users fall asleep faster, stay asleep longer and wake up feeling refreshed.

Ritual’s Magnesium+

Ritual is expanding into a new category for nightly wellness routines. Magnesium+ is a 2-in-1 blend of clinically-backed magnesium bisglycinate and tart cherry powder, formulated to help support mind relaxation, sleep, muscle recovery and even pregnancy and period pains.

Key features:

  • Supports mental wellness and sleep: Magnesium helps support stress and tart cherry helps ease mental and physical fatigue.
  • Supports muscle relaxation and recovery: Magnesium supports muscle and nerve function and tart cherry supports muscle recovery.
  • Helps ease cramping: Magnesium helps ease leg cramps during pregnancy and helps ease period cramping.
  • Foundational health: Magnesium is an essential nutrient that supports over 300 biochemical reactions in the body as well as heart and bone health.
  • Clinically studied tart cherry: Michigan-grown montmorency tart cherries are a cherry varietal with over 15 years of research and more than 20 human clinical studies.
  • Magnesium bisglycinate is 100% chelated, gentle/easy on the stomach and helps minimize GI side effects.

Thorne ashwagandha

In an effort to provide adaptogenic benefits to help maintain mental, emotional and physical health and homeostasis, Thorne just unveiled its ashwagandha. The product is formulated with Shoden, a clinically studied, concentrated extract containing 35% with anolide glycoside content, the bioactive components of the ashwagandha plant that deliver calming and restorative effects.

Key features:

  • Promotes overall emotional well-being
  • Supports healthy stress management
  • Benefits those with occasional anxious feelings
  • Modulates cortisol and DHEA during times of stress
  • Enhances cognitive function
  • Supports daytime energy and mental clarity
  • Resists stress-related fatigue
  • Supports optimal immune function