‘Wet Girl Summer’ brought to you by O Positiv
O Positiv launched its boldest sexual wellness offering yet: URO Vaginal Moisture + Mood.
Designed to help close the orgasm gap, the new daily supplement supports vaginal moisture, arousal and sexual function. Formulated with clinically studied ingredients including GABA, KSM-66 ashwagandha, ginkgo biloba, and the proprietary Passion Positiv Blend, URO Vaginal Moisture + Mood uniquely targets blood flow, stress and mood.
The product launch is supported by Wet Girl Summer, O Positiv’s largest integrated campaign to date. By encouraging open dialogue and unapologetic advocacy, the campaign reinforces O Positiv’s belief that sexual health is health. As part of their commitment, O Positiv will also be donating to a women’s health research partner, further underscoring the campaign’s purpose-driven mission.
URO Vaginal Moisture + Mood was inspired by the success of MENO Vaginal Moisture, a best-seller that has helped women in menopause reclaim their sex lives. While MENO addresses moisture and libido concerns tied to estrogen loss, URO is formulated for women outside of menopause—targeting arousal, mood and blood flow at any life stage.
Neuro Gum and Steve Aoki partner in the name of cognitive health
Multi-platinum DJ Steve Aoki has partnered with functional gum and mints company Neuro to create a limited edition Strawberry Cake Energy & Focus Mint in honor of the music icon’s favorite fruit and “throwing cake” concert routine.
Each mint contains 20 mg of natural caffeine for energy, L-theanine to combat jitters and crash and B6 and B12 vitamins for cognitive function and energy production. A portion of all proceeds will be donated to The Aoki Foundation, which supports regenerative brain health.
Aoki’s Strawberry Cake flavor joins Neuro Gum’s existing product line, which includes Energy & Focus Gum and Mints for increased alertness, Memory & Focus Gum for a caffeine free energy alternative, Calm & Clarity Mints for relaxation and Sleep & Recharge Mints for better rest.
Metagenics 2-in-1 Ultra Flora Probiotic + Multivitamin
Designed to boost whole-body health, energy and vitality, the Metagenics 2-in-1 Ultra Flora Probiotic + Multivitamin helps prime the gut for better absorption, combined with daily essential nutrients. The blend features a targeted probiotic strain to optimize nutrient absorption and provide targeted delivery of the probiotic’s benefits.
The 2-in-1 Ultra Flora Probiotic + Multivitamin is formulated with 17 nutrients, including active forms of folate and vitamins and minerals. The offering is designed to help with benefits that go beyond digestion, including supporting a strong immune system, heart and brain health, improved mood, weight management, healthy sleep and general well-being.
Manitoba Harvest’s Hemp+ smoothie booster line
Hemp foods company Manitoba Harvest wants to power up smoothies with its new line of smoothie boosters.
The lineup includes three products that target Mood, Energy and Immunity, with the macronutrients of hemp including 7 g protein and 3 g fiber per 15 g serving. The smoothie boosters also contain ashwagandha, elderberry, guarana and more.
Standard Process unleashes Whole Food Folate
Standard Process recently unveiled its Whole Food Folate, a whole food-based folate and B12 supplement designed to support key areas of health and well-being using certified organic superfoods like collard greens, turnip greens and golden chlorella.
The formulation aims to fill common nutrient gaps while supporting whole-body vitality. Some key benefits include support for the central nervous system, including neurotransmitter synthesis, cellular processes like DNA formation and replication, red blood cell health and healthy aging.
PEZ flavored creatine
Sports nutrition brand VMI Sports recently launched its PEZ Flavored Creatine Monohydrate and Aminogex EAAs / BCAAs + Hydration products.
The new product rollouts build on VMI Sports’ multi-year licensing partnership with the PEZ Candy brand—bringing nostalgic PEZ flavors with zero artificial colors to high-performance sports supplements.
Creatine Monohydrate, available in PEZ Sour Green Apple and PEZ Cherry, is a supplement designed to boost strength, power and muscle growth by increasing the body’s natural energy source (ATP). It helps improve performance during high-intensity workouts, supports faster recovery, enhances lean muscle mass and may even aid brain function.
Aminogex EAAs / BCAAs + Hydration, available in PEZ Orange and PEZ Sour Green Apple, delivers 10 g EAAs and 7 g BCAAs, plus 1.25 g betaine to enhance power, strength, muscle growth and the body’s own production of creatine. It also features electrolytes for increased hydration post-workout and recovery.
Introducing Calm Girl: A new product by Black Girl Vitamins
Black Girl Vitamins, a health and wellness brand focused on the unique nutritional needs of Black women, just launched Calm Girl, a daily supplement powered by ashwagandha to help ease stress, support hormone balance and boost overall emotional well-being.
The formulation also features zinc, spinach powder and vitamin D3, a nutrient that about 80% of Black women are estimated to be deficient in.
Studies show Black women are twice as likely to experience high levels of chronic stress and are disproportionately affected by other health conditions. Black Girl Vitamins said Calm Girl was designed in direct response to these challenges, with input from a diverse focus group of Black women.
Zhou’s Cellulite Support Formula
Zhou Nutrition recently introduced Body Smooth, its new cellulite-support supplement designed to support the appearance and texture of skin.
Body Smooth features 120 mg of hyaluronic acid to maintain skin moisture and skin health, as well as elasticity and firmness. It also includes 100 mg of vitamin C, an antioxidant and cofactor in the body’s synthesis of collagen. Rounding out the formula is 40 mg of SOD-B Dimpless, a patented ingredient to help reduce the appearance of cellulite on thighs when combined with a healthy diet and exercise.
Based on market research, Zhou said it found that 49% of consumers identified beauty-from-within solutions as the type of new products they are most interested in.
