Described as “the industry’s most coveted awards—similar to the Oscars!”, the NutraIngredients-USA Awards focus on true innovation, long-term market success and cutting-edge research. The awards honor the best and brightest in ingredients, finished products, companies, people and initiatives in the nutrition and dietary supplements industry.
Winners were selected by our expert judges after an extensive multi-stage process.
… and now for the Winners (listed first in bold) and the other finalists for the 2025 NutraIngredients-USA Awards categories:
Ingredients of the Year
- RED ORANGE COMPLEX®, BIONAP - WINNER
- DracoBelle™ Nu, Mibelle AG Biochemistry
- OVOLUX™, Stratum Nutrition
- Berbevis®, Berberine Indena Phytosome®, Indena - WINNER
- KSM-66 Ashwagandha®, Ixoreal Biomed
- Reducose®, Phynova Group
- ProGo®, Hofseth BioCare - WINNER
- Lute-gen®, Bio-gen Extracts
- TurmXTRA® 60 N, Nutriventia
Microbiome Modulation - in association with Probiota Americas
- KABP® Menopause, Kaneka Probiotics - WINNER
- PoZibio®, Postbiotics; marketed and distributed by Sabinsa
- SynbÆctive® Femme, SynBalance
- Holixer™, Natural Remedies - WINNER
- Prolanza®, Nutriventia
- RelaxPLX®, Monteloeder by Suannutra
Sports Nutrition - in association with the Sports & Active Nutrition Summit
- Bimuno® GOS, Clasado Biosciences - WINNER
- AstaReal® Astaxanthin, AstaReal
- KSM-66 Ashwagandha®, Ixoreal Biomed
Products of the Year
- Xtressé™ Hair Gummies, Xtressé - WINNER
- Collagen Plus, Thorne
- Vegan Pro Collagen, Life Extension
- Quercetin 20x Plus, Xymogen - WINNER
- Neuro Memory & Focus Peppermint Gum, Neuro
- Peri Essential 5™, NNABI
Microbiome Modulation - in association with Probiota Americas
- Roll Call Immunity, Renzo’s Vitamins - WINNER
- Biofilm ProBalance™, Standard Process
- V•Nella, FitBiomics
Sports Nutrition - in association with the Sports & Active Nutrition Summit
- SuperBeets Sport, Humann - WINNER
- CurraNZ® Original, Health Currancy
- FastChews, SaltStick
Specialty Awards
Innovation in Women’s Health Award
- Women’s Health by Probi: Iron Absorption, Probi - WINNER
- Pycnogenol®, Horphag Research
- Thermella®, Bonafide Health
Marketing Initiative of the Year
- Lutein for Every Age Campaign, OmniActive Health Technologies - WINNER
- Nature Made Pickleball Activation, Nature Made
- Canomiks’ Bio-B2B™ Technology, Canomiks - WINNER
- ErgoActive® Research Program for Healthy Aging & Longevity, Blue California
- Plant-Based Transfer Factor, 4life Research
- Tiny Health - WINNER
- Alethios
- RedLeaf™ Biologics
Mark Blumenthal
Stay tuned for more information about our winners in the coming days.
To be kept in the loop with the latest updates on the awards and the entry process for 2026, please click HERE
