Pvolve, a fitness method that focuses on low-impact workouts, recently partnered with Tally Health, a consumer-facing biotechnology company aimed at improving healthspan and longevity, to offer a preventive health journey that combines functional movement with longevity science.
The companies said they are reimagining longevity by providing a curated bundle that includes a concierge experience that blends science, movement and daily optimization. It is designed for people ready to take a deeper, more proactive approach to longevity.
“Together, we saw an opportunity to offer something that doesn’t currently exist: a fully integrated, high-touch program that supports the body at the cellular level and through functional movement, with a focus on the key pillars of healthy aging,” said Jaclyn Fried, head of partnerships at Pvolve.
What's included
- Longevity Supplement Stack: A 6-month protocol of Tally Health’s full suite of pro-longevity supplements
- Epigenetic Age Testing (2 tests): Track epigenetic age with Tally Health’s at-home cheek swab test
- Equipment: Pvolve’s full suite of resistance equipment
- On-Demand Digital Membership (6 months): Access to Pvolve’s workout method on-demand, with 1500+ virtual classes, custom fitness plans, daily live virtual studio access and expert-led programming, as well as digital access to Tally Health’s personalized health and wellness recommendations and content
- Customized 1:1 sessions: Three virtual Pvolve sessions, including a private consultation and virtual private workout, and two private consultations with a Tally Health longevity scientist
”Each supplement in the Tally Health program was developed by our leading longevity scientists and designed to target key biological pathways of aging” said Melanie Goldey, CEO of Tally Health. “These include cellular energy production, inflammation, DNA repair and metabolic function, amongst others—all of which impact how we feel and perform each day.”
Goldey added that movement and supplementation are deeply complementary.
“Consistent strength training can enhance the body’s ability to utilize nutrients and manage inflammation, while targeted supplements can also support recovery, energy levels, muscle maintenance and cognitive clarity,” she said. “It’s about nourishing the body both inside and out— creating resilience at the cellular level to power you through every workout and every stage of life.”
Science at the forefront
“Science is foundational to this program—and to both brands," Friend said. “Today’s consumers are more informed and discerning than ever. They’re not just looking for trends or promises, they want evidence, personalization, and results they can measure.
“Tally Health is built on epigenetic science and grounded in decades of aging research from leaders in the field, including Tally’s own in-house longevity PhDs. Pvolve is one of the only fitness companies conducting clinical trials on its method. In fact, Pvolve’s Healthy Aging Study showed significant improvements in strength, mobility and body composition in women aged 40 to 60.”
This gap in research-driven, female-focused fitness presents a significant opportunity for Pvolve and Tally Health, he added, noting that Pvolve is based on research from exercise science created by leading experts who understand how the body moves and how to effectively build lean muscle.
“Despite women making up a large share of the fitness market, they’re underrepresented in sports science research—only 39% of exercise study participants are female and just 6% of research focuses specifically on women," Fried said.
“As a result, most fitness programs fail to address women’s evolving health needs, particularly as they go through key life transitions such as fertility, pregnancy, postpartum recovery, perimenopause, and menopause. Research from Harvard Medical School highlights how this data gap leads to a lack of fitness solutions for women and leaves them with one-size-fits-all solutions that overlook their unique physiological needs.”
The market for healthspan
According to Fried, interest in healthspan is at an all-time high.
“The global longevity economy is projected to reach $27 trillion by 2026, with the AgeTech segment alone expected to hit $2.7 trillion by 2025," he said. “Consumers are increasingly seeking tools that help them live not just longer, but better and more intentionally at every stage.”
Through customer research at Tally Health, Goldey said that the company has found that people want to take charge of their health earlier and with more personalization, especially women, who have long been underserved in both the fitness and biotech spaces.
Tally Health and Pvolve said they are both seeing increased demand for evidence-based tools that support vitality and performance over the long term. But are consumers willing to pay $5,900 for the six-month Longevity Formula Program?
“This is absolutely a meaningful investment but so is your health,” Goldey said. “The Longevity Formula is designed for people who are ready to take a deeper, more proactive role in their long-term health and vitality. It’s a white-glove experience that combines top-tier science, personalized coaching and evidence-backed fitness, all in one comprehensive package.”
Commenting independently, economist Thierry Malleret told NutraIngredients that many consumers are willing to invest significantly in health, but that this could change depending on the state of the economy.
“$5,900 is a considerable price tag for most people, but ‘longevity’ has become such a strong trend among the wealthy that many individuals are willing to ‘invest’ in products and treatments that promise healthier aging,” Malleret, who cofounded of the newsletter the Monthly Barometer, said.
“My hunch is this: when inflation starts biting and the recession comes (if it does, which is very likely), many consumers of such high-end longevity solutions will turn to cost-effective, easy solutions. Simple stuff like exercising, socializing, eating well and sleeping well do the trick. They are proven by science to be effective at prolonging our healthspan while being free (or inexpensive).”
Coming this fall: The Healthspan Summit
Join NutraIngredients on Nov. 12 to 13 in London for the inaugural Nutra Healthspan Summit that will bridge the science and business of nutritional interventions for boosting healthspan and improving cellular aging.
The event will bring together international stakeholders, including brands, product developers, researchers and investors for two days of cutting-edge insights, panel discussions, expert-led roundtables, curated 1-1 meetings and an all-new, start-up competition that will feature some of the most innovative early-stage companies disrupting healthspan and longevity.
Click here for more information and to register your interest.
