Vitafoods 2025 preview: What’s happening on the show floor, part I

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The suppliers exhibiting at Vitafoods 2025 in Barcelona (Getty Images/iStockphoto)

Over one thousand exhibitors will be showcasing their latest product developments, formulation solutions and research at Vitafoods 2025.

With its first year in the new Fira Barcelona Gran Via venue, there is even more space for innovation. So what can industry leaders, experts and researchers expect to see. Below is a sneak peek—but not an exhaustive list—of what to expect on the show floor.

This article features companies listed alphabetically from A-M. Click here to view N-Z.

AB-Biotics, Booth #3G87

AB-Biotics will present a new delivery stick format for its skin health postbiotic L. sakei proBio 65, which has been shown to calm irritation and reduce inflammation associated with skin conditions like eczema and is now offered in a new water-free formulation for enhanced potency. The company will also feature its Gyntima range of probiotic products specifically designed to address various aspects of women’s health, such as supporting vaginal health, urinary tract function and menopause-related issues.

ADM, Booth #3K109

ADM will will focus on novel postbiotics and the potential of combination formulas for the formulations of innovative functional products, highlighting the impact of the gut-brain axis on stress and mood (presenting its new Lactobacillus gasseri CP2305 postbiotic) and the broader potential of microbiome solutions across areas like digestive and women’s health.

Arla Foods Ingredients Booth, #4D17

Arla Foods Ingredients will introduce new protein products and feature its protein soda concept formulated with 10 g of sugar-free protein per serving using pure BLG (beta-lactoglobulin) for muscle support and satiety, a high-protein, no added sugar bar, a ready-to-mix protein shake for recovery and a versatile micellar casein isolate suitable for various health foods.

Balchem, Booth # 3G30

Balchem will showcase its ingredients for premier athlete performance including K2VITAL, Albion Minerals, VitaCholine and OptiMSM. Attendees can also learn about Balchem’s latest influencer partnerships with the New York Jets and FC Bayern Women, launched to bridge the gap between the B2B and B2C markets and help customers stand out in the competitive nutrition landscape.

Bioiberica, Booth #3J91

Bioiberica will be marking its 50th anniversary by highlighting how its branded ingredients can contribute to sustainable health. Key products to be featured include Collavant n2 (undenatured type II collagen), Mobilee (hyaluronic acid matrix for muscle and joint support) and Dermial for skin health. The company will also offer interactive experiences in booth with quizzes and samples and is hosting a collagen industry symposium on the market’s future.

dsm-firmenich HNC, Booth #3G58

dsm-firmenich will present its Healthy Longevity platform, a comprehensive system of ingredients, knowledge and services to support companies in creating supplements that specifically target cellular health and senescence. It will also highlight its Health from the Gut solutions, featuring innovations like Humiome B2 with Microbiome Targeted Technology for direct nutrient delivery to the colon, and Humiome Pro- and Postbiotics that support digestive and immune health as part of an ecosystem approach to the gut microbiome.

Epax, Booth #3J58

Epax will feature its recently launched ‘world’s first commercially available VLC-PUFA’ product. Epax experts will be on hand to provide insight into the opportunities presented by these very long chain polyunsaturated fatty acids and other marine lipids for dietary supplements “in a new era for omega-3s”.

FrieslandCampina, Booth #3J109

FrieslandCampina (FCI) will showcase protein and prebiotic ingredients including Biotis Lactoferrin and its immune and skin health benefits for applications in the nutricosmetics sector. Also on show: its gut health supplement ingredient Biotis GOS-OP High Purity and plant-based omega-3 options with Biotis DHA Flex Powders.

Gnosis by Lesaffre, Booth #3G46

Gnosis by Lesaffre will present proactive health solutions through innovative biotransformation and fermentation techniques. It will highlight the fermentation-derived MyCondro for joint health, probiotic yeasts like ibSium and Lynside boulardii for digestive wellness, and specialized active ingredients like Quatrefolic and MenaQ7 K2 for bone and heart health.

HTBA, Booth #3M61

HealthTech BioActives (HTBA) will feature its line of citrus flavonoids and active natural forms of B12, showcasing MecobalActive for its high quality and superior absorption compared to other forms. They will also present DiosVein, derived from sweet oranges to support healthy blood circulation and the reduction of vascular discomfort, especially for women.

IFF, Booth #3G92

IFF will presents its healthy aging and women’s health solutions, along with samples of its stick and capsule concepts. The company will also co-host a presentation with Ewa Hudson, director of insights at Lumina Intelligence on May 20 at 3 p.m. CEST, exploring next-generation microbiome solutions for healthy aging.

Kaneka Nutrients Europe, Booth #3J120

Kaneka Nutrients Europe will showcase how its flagship ingredient, Kaneka Ubiquinol supports fertility, longevity and overall vitality. The team will be on hand to discuss the science supporting the ingredient’s role in cellular energy production and antioxidant defense, as well as innovative product concepts in various formats.

Kerry, Booth #3K86.

The Kerry Group will be presenting clinically proven ingredients in enjoyable taste format concepts and will feature the benefits of it sSensoril-branded ashwagandha for menopause, explore solutions for personalized wellness and showcase its ability to blend taste expertise with functionality.

Lonza Capsules & Health Ingredients, Booth #3G38

Lonza CHI will showcase readily available vegan capsules and a variety of advanced delivery methods designed to improve ingredient stability and targeted release. It will also specifically present UC-II undenatured type II collagen, a scientifically supported component for joint health, with studies demonstrating its effectiveness in both humans and dogs.

Lubrizol Life Science, Booth #4F10

Lubrizol Life Science will highlight how AI-driven insights are being used to better serve female consumers and feature key ingredients for women’s health. These include Lipofer microencapsulated iron designed to support pregnancy and Curchushine, a form of bioavailable curcumin to support skin aging protection from the inside out.

Monteloeder by Suannutra, Booth #3K22

Monteloeder by Suannutra will showcase its science-backed botanical women’s wellness solutions, highlighting products addressing specific needs such as weight management, cognitive health and beauty-from-within.