The announcement comes after the brand, which offers vaginal probiotics, PMS relief and menopause support, launched at Target in 2023 and CVS earlier this month.
O Positiv said the partnership with Walmart will enable it to broaden its reach and raise awareness about reviously overlooked women’s health concerns.
“Launching at Walmart is about more than expanding O Positiv’s retail presence—it’s about meeting women where they are and making meaningful progress toward normalizing conversations around their health,” Brianna Bitton, O Positiv co-founder, told NutraIngredients-USA. “By bringing O Positiv’s products to the world’s largest retailer, the brand is increasing access to solutions for hormonal and vaginal health that have historically been ignored and continuing its commitment to change the way women care for their bodies.”
Accessibility
By launching at 2,000+ Walmart stores nationwide, Bitton said that O Positiv is making it easier for women to find solutions for everyday health needs at every age and every stage.
The retail giant now carries nine of O Positiv’s best-selling products: URO Vaginal Probiotic, FLO PMS Relief Gummy, FLO Ovarian Support Capsule, MENO Menopause Relief Gummy, MENO Menopause Relief Capsule, MENO Vaginal Moisture Supplement, URO Whole Body Probiotic, URO Prebiotic Fiber Gummy and URO Urinary Tract Capsule.
“Accessibility doesn’t just mean where they can find the products but also making it easier for women to learn about their health,” Bitton added.
”With more O Positiv products on the shelf that address things like vaginal moisture, vaginal odor and pH, gut health and bloating, etc., the brand is letting women know that they don’t have to suffer anymore. There are solutions that exist, and now they can get them in-stores or delivered faster than ever before."
‘The science drives the product— full stop’
While the brand enjoys its bold branding and fun delivery formats, co-founder Bobby Bitton said that integrity and potency always come first.
“Before [the team at O Positiv] thinks about the format or branding, their priority is ensuring that each formula is rooted in clinically-studied ingredients in clinically-studied dosages that are effective,” he said. “The science drives the product—full stop.”
“The brand also knows that creating approachable, and even fun, health solutions empowers the consumer,” he added. “That’s where O Positiv’s branding and fun formats come in. For example, with their gummies, they wanted to make tackling health fun and enjoyable—without compromising the efficacy of the product. They take great care to ensure that the process of creating a gummy, for example, doesn’t jeopardize the integrity or bioavailability of the ingredients. They want products that are both enjoyable and effective.”
With over 1.58 billion monthly active users, Bobby said TikTok is one tool O Positiv uses to help with consumer education.
“Social media platforms like TikTok, give O Positiv a space to translate complex science into relatable content while also gathering intel on what their consumers want to see from the brand next,” he said. “It’s where they get to have a two-way conversation with their community about the products and the science behind them.”
