Understanding the healthy aging and longevity consumer

1. Aging in good health and longevity is the number 2 health goal after sleep

Exclusive Lumina intelligence data explores how many consumers cite Healthy Aging as a health goal — Exclusive Lumina intelligence data explores how many consumers cite healthy aging as a health goal (Lumina Intelligence)

2. ‘Healthy aging and longevity’ supersedes ‘getting better sleep’ as key health goal from the age of 55

Unsurprisingly, older consumers place greater importance on healthy aging (Lumina Intelligence)

3. Tracking health via digital tools resonates well with consumers who strive for healthy aging and longevity

Exclusive Lumina intelligence data explores fitness tracker app priorities for healthy aging-focused consumers (Lumina Intelligence)

Fitness (running, working out, biking, hiking, steps, fitness goals) is the most popular health area, tracked by 37% of those consumers, while 24% monitor their overall health (body weight, body mass index, muscle mass, cardio fitness).

4. Close to a third of healthy aging consumers incorporate probiotics into their routine weekly

Exclusive Lumina intelligence data explores the usage of prebiotics and probiotics among healthy aging consumers (Lumina Intelligence)

Thirteen percent of healthy aging consumers incorporate probiotics into their daily routine. Prebiotics follow closely.

5. A preference for protein bars

Protein bars selected by healthy aging consumers — Healthy aging consumers show an affinity for certain sports nutrition supplements, with protein topping the list (Lumina Intelligence)

Almost 30% of healthy aging consumers opt for protein bars when choosing their sports nutrition products, with powders ranking second

Healthspan and longevity: 5 charts explaining the ‘healthy aging’ consumer

New Lumina Intelligence data explores the booming healthy aging category, revealing the specific health goals of healthy aging-focused consumers, their use of technology and even preference for active nutrition products.

1. Aging in good health and longevity is the number 2 health goal after sleep

2. ‘Healthy aging and longevity’ supersedes ‘getting better sleep’ as key health goal from the age of 55

3. Tracking health via digital tools resonates well with consumers who strive for healthy aging and longevity

4. Close to a third of healthy aging consumers incorporate probiotics into their routine weekly

5. A preference for protein bars

Healthspan and longevity: 5 charts explaining the ‘healthy aging’ consumer

New Lumina Intelligence data explores the booming healthy aging category, revealing the specific health goals of healthy aging-focused consumers, their use of technology and even preference for active nutrition products.

1. Aging in good health and longevity is the number 2 health goal after sleep

2. ‘Healthy aging and longevity’ supersedes ‘getting better sleep’ as key health goal from the age of 55

3. Tracking health via digital tools resonates well with consumers who strive for healthy aging and longevity

4. Close to a third of healthy aging consumers incorporate probiotics into their routine weekly

5. A preference for protein bars

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