NuTraditions to introduce 4 new oral supplement strips at Expo West

By Stephen Daniells

- Last updated on GMT

NuTraditions' Hello Dreams Sleep Strips were launched in 2022.   Image courtesy of NuTraditions
NuTraditions' Hello Dreams Sleep Strips were launched in 2022. Image courtesy of NuTraditions

Related tags Dietary supplements delivery formats TCM botanical extracts

Following the success of Hello Dreams Sleep Strips introduced in 2022, NuTraditions is launching four more oral supplement strip products for relaxation, focus, immune support, and energy.

According to the Natural Marketing Institute, 38% of supplement users now prefer formats other than pills or capsules. While a lot of attention has focused on gummies, other formats like oral strips and stick packs have also been gaining attention. Oral strips are considered a fast acting and effective delivery system.


The brand was founded by Wilson Lau, the third generation of the family-owned company Nuherbs, a leading importer of Chinese herbs.

NuTraditions will introduce four new products at the upcoming Expo West in Anaheim (March 9-11), including: Calm Down relaxing strips, Energy Boost fatigue-fighting strips, Get Focus concentration strips, and Seasonal Defense immune support strips.

The new products will be available at Expo West for a special pre-order wholesale price of $44.95 for 10 x 3-count case and $150.00 for 10 x 10-count case. The MSRP is $8.99/3-count and $29.99/10-count.


Nuherbs is also exhibiting in Anaheim and will showcase its range of organic herbs, standardized extracts, Pharmacopeia grade herbs and Bespoke extracts. Among these will be the Jade Dragon Classical Formulas, a curated line of popular Traditional Chinese Medicine formulas addressing common health concerns. 

The Jade Dragon teapills are made by blending the herbs, slowly cooking them in water, simmering the tea into a concentrate and then forming it into teapills. Small and highly concentrated, teapills are said to be a good alternative to capsules and tablets.

Brands attending the show will be interested in Nuherbs Bespoke Extracts, made in the US using a collaborative process and time-tested production methods to produce extracts, according to the company. Every lot is fully traceable, and accompanied by samples of the exact lot of herbs used to make the extract.

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