Nutrabolt joins forces with Nuritas to launch testosterone booster

By Danielle Masterson

- Last updated on GMT

Getty Images / milan2099
Getty Images / milan2099

Related tags Nuritas Peptide Artificial intelligence Testosterone Nutrabolt

Nutrabolt just launched its new testosterone booster supplement, Cellucor P6 Ultimate. The offering is powered by Nuritas, a human performance company.

Nuritas, which harnesses the next generation of intelligent ingredients using AI, has built an extensive peptide knowledge base combining this AI with genomics platform Nπϕ (Nuritas Peptide Finder). The platform analyzes billions of untapped peptides in plants and natural food sources to predict and identify how they impact specific health areas, molecular pathways or receptors.

“As humans, I think one of the things I noticed is that we have lost touch with nature and how our bodies actually interact with what we eat. From an ingredient perspective and looking at the bioactive ingredients that were on the market, one of the observations is that most of them were discovered at least 100 years ago,” ​Nora Khaldi, the founder and CEO of health tech startup Nuritas said during a recent NutraCast​. “They were discovered in an ad hoc manner, meaning the people who discovered them didn't know what the purpose of discovery was. But then years later discovered that they may have a benefit for humans and then retrofitted them within a consumer need. So a lot of the ingredients we consume today were not developed for the problems of today. They were developed ad hoc in a lab, discovered for no real consumer need.”

Nuritas is reversing the process by identifying specific health needs using its Peptide Finder.

The technology has allowed Nuritas to identify natural peptides found in fava beans. The company said it has a success rate of up to 1,200 times that of traditional R&D, in 80% less time.

Cellucor P6 Ultimate

“Using AI machine learning to identify unique ingredients that enhance human performance allows us to stay on the forefront of nutritional discovery and innovation. It’s a core factor in our choice to partner with Nuritas,”​ said Frank DiLorenzo, Director of Product Development at Nutrabolt.

Cellucor supports healthy testosterone levels, strength, endurance and maximizes overall physical performance. The product contains Nuritas’ patented ingredient PeptiStrong, which utilizes cell-signaling technology. The inclusion of PeptiStrong provides a wide range of benefits thanks to its multi-dimensional effects on muscle health: promoting muscle strength, improving recovery after intense exercise, boosting energy and supporting the synthesis of protein that assists in maintaining and building muscle.

‘’By using our patented precision ingredient PeptiStrong, Cellucor P6 Ultimate provide a wide range of benefits to consumers who may need an extra boost in muscle health or to maximize overall physical performance: promoting muscle strength, improving recovery after intense exercise, boosting energy and supporting the synthesis of protein that assists in maintaining and building muscle. PeptiStrong harnesses cell-signaling technology to bring nutraceuticals beyond nutrition. By partnering with Nuritas, companies can now can truly innovate, by replacing or elevating their product portfolios and creating the next generation of healthier, safer and greener products,’’​ Khaldi told NutraIngredients-USA.

Last week, PeptiStrong received GRAS (Generally Recognized As Safe) status, something the company noted as a major milestone in Nuritas’ expansion to the US and globally for the nutrition market.

Cellucor P6 Ultimate is available online and at GNC online and retail.

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