IFF partners GenM for new menopause solution

28-Oct-2022 - Last updated on 28-Oct-2022 at 09:58 GMT

Getty | Grant Squibb

Related tags Menopause women's health

IFF Health has joined forces with the menopause partner GenM to commit to better serving women in this stage of their lives, starting with the creation of a new ingredient.

It is estimated that one billion women worldwide will be going through menopause by 2025 and the Belgian supplier of health and wellness solutions offers a wide range of ingredients that can help with symptoms such as stress, urinary health, sleep, joint health, nail and skin changes, vaginal discomfort and weight management.

Through this new partnership, IFF is promising to help accelerate global awareness of the menopausal journey as well as provide targeted solutions to help with the symptoms.

As its first piece of work in this area, IFF has developed a new supplement concept known as 'Gaia' that features carefully selected botanicals and probiotic strains that address common menopausal symptoms and concerns – ingredients include B. lactis HN019, soy germ, phosphatidylserine, microencapsulated iron, vitamin K2 and vitamin D.

“The probiotic and nutraceutical solutions IFF offers have long helped women at all stages of life,” said Vanessa Azevedo, regional marketing lead for dietary supplements, IFF Health. “To deliver on our promise and further empower menopausal women to take control of their holistic health, we’ve developed an innovative ingredient combination known as Gaia, that brand owners can easily utilize for their next menopause supplement that’ll meet the demand that’s often overlooked.”

GenM is an initiative which is bringing suppliers, brands and retailers together to build awareness of menopause and its wide range of symptoms and to better support women in this life stage.

Heather Jackson, co-founder of GenM says: “We are delighted to welcome IFF to our growing collective of over 70 forward-thinking brands who are committed to taking menopause seriously. GenM research shows that 87 percent of menopausal women feel overlooked by brands and by society as a whole, whilst a huge 97 percent believe that brands should do more to cater to them.

"We believe that this market deserves to be provided for and, for responsible organizations, there is a purposeful and commercial opportunity to be made by doing just this.”

Although GenM’s Opportunity Report identifies 48 different symptoms related to menopause, 51 percent of women surveyed can only name three.