The Doral, FL-based manufacturer announced that its revenue grew 129% from 2018 through 2021. The growth reflects both the popularity of the company’s proprietary delivery technology as well as its decision to stick to ecommerce as its sales platform.
For more than 15 years Solara has been developing its ‘EZ Melts’ delivery technology, which is distinct from pills, softgels, tablets and gummies. The delivery mode was invented by Solara founder Jose Rocca, PhD who had a prior career in the pharmaceutical industry.
Rocca’s invention, which the company holds as a trade secret, allows the products to melt on the tongue, and avoids the high sugar content of most gummy formats.
Delivery mode to be extended to botanicals
The initial versions of the technology were not suitable for highly bitter ingredients nor for ingredients that needed to be delivered at high dosages. Those hurdles seem to have mostly been overcome, as the company says it will shortly unveil a line of botanical and mineral products using the delivery format to be branded as Prominent Nutrition.
“I am so proud of our team and am excited to continue bringing our quality-centric, science-based approach to an ever-growing population of health-conscious consumers,” Rocca said.
“Solara continues to innovate not only with unique products that customers love, but with approaches to quality and scientific expertise that are becoming more valued every day in our industry and among consumers at large,” said David Mastropietro, PhD, Solara’s VP of regulatory affairs.