Charlotte’s Web to hop on CBD sports bandwagon with new NSF-certified product line
The new product launch was announced this on Friday via a company statement. The launch is said to be “pending NSF Certified for Sport with non-detectable amounts of THC” verification.
CBD becoming accepted by sports leagues
More and more sports leagues are interested in finding out how to allow the use of CBD within their doping regimes. More than a year ago the National Football League started to investigate the use of CBD products to relieve chronic pain and in February 2022 the league announced a $1 million grant for research into CBD’s effects on pain management and neuroprotection.
A few months ago, the National Basketball Players Association reportedly announced a partnership with former NBA star Al Harrington to launch a CBD product to be sold at Walmart and on Amazon. And Major League Baseball earlier this summer started allowing teams to sell CBD sponsorships, with the proviso that the hemp brands have an NSF Certified for Sport imprimatur.
For its own part, Charlotte’s Web said it was recently named the official CBD partner of Angel City Football Club (ACFC), a National Women's Soccer League expansion team that began play this year in Los Angeles. This marks the company's first partnership with a sports team. The Charlotte's Web-owned CBDMEDIC brand has an established partnership with retired professional soccer player and World Cup hero, Carli Lloyd.
"Focus, recovery, and sleep are critical areas of optimization for athletes that our sports products can support," said Jacques Tortoroli, Chief Executive Officer of Charlotte's Web. "An NSF Certified for Sport line can assure sports leagues and their players that ingredients are safe and certifies that there are no banned substances. We believe our products, upon meeting NSF certification, will make a positive impact on the lives of professional, amateur athletes and fans alike."
Line to launch in late 2022 and into next year
The company said, pending the finish of the involved NSF certification process, that the first products will launch later this year. Charlotte’s Web noted that its manufacturing facilities are already certified by NSF.
The NSF standard calls for less than 9mcg of THC per serving to be certified as ‘THC free.’ This means the products will stem form a ‘broad spectrum’ production process, rather than the ‘full spectrum’ line that makes up most of Charlotte’s Web products to date.
According to the company the new line will launch first with a tincture and a gummy, followed by additional products to launch in 2023.
