NEWS IN BRIEF

Vitl offers multivitamins on demand via Deliveroo

By Kavitha Sivasubramaniam contact

- Last updated on GMT

© Vitl
© Vitl

Related tags: vitl, Multivitamin

Vitl’s multivitamin products are now available via Deliveroo’s app, the personalised nutrition platform has revealed.

The supplement brand has introduced its own webshop, found in the app’s health section, which enables UK-based customers to purchase vitamins and supplements from their personal devices.

Bill Chellingsworth, National Account Manager at Vitl, said: “We are super excited to have Deliveroo as our first quick commerce partner.

“Since launch, we have seen a real appetite for our CBD dummies and our Health Goals range, which are both available for delivery. Customers who want something to aid restful sleep can now get Sweet Sleep delivered to their door in just 15 minutes.”

Benefiting Londoners

Consumers across four London boroughs and surrounding areas, including Battersea, Wandsworth, Chiswick and Kentish Town, will benefit from the new service.

Vitl’s ‘Health Goals’ SKUs such as Skin & Beauty, Rise & Energise, Sweet Sleep, Daily Biotic and Immune Support are among the health and wellbeing products listed on Deliveroo.

Its multivitamin products and travel packs are currently stocked in Boots and Sainsbury’s, but the webshop “seeks to capitalise on the surge in demand for rapid delivery services following the pandemic”,​ according to the company.

A wider reach

Vitl products will also now be available from retailer Holland & Barrett, which will stock them in UK and Ireland stores, as well as selling them on its website.

The expansion into Ireland marks the brand’s first retail opportunity outside the UK.

Founded in 2015, the company offers a personalised vitamin service as well as optional DNA and blood tests. Its team of doctors, biomedical, geneticists, scientists and nutritionists from across the world aim to help people to better understand what their bodies need to enable healthy living.

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