NutraWomen Wednesday: Linda Boardman, CEO, Bragg Live Food Products

By Danielle Masterson

- Last updated on GMT

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Many of us grew up with a bottle of apple cider vinegar in the cabinet, and for many homes, it was the famous Bragg Apple Cider Vinegar. Under Linda Boardman’s leadership, Bragg Live Food Products has expanded into new formats with a beverage line, ACV Shots and supplements.

“I don't think of it so much as modernizing it as I do making it more accessible. I think we’ve been so fortunate to have such a great foundation and the Bragg brand established more than 100 years ago. And the interesting thing is that our founders Paul, and after Pau, Patricia Bragg, were so forward thinking that a lot of the products that they were envisioning 50 years ago are really at the forefront today. So what we've been talking about in terms of bringing the brand into 2022 is how we make our products more accessible, whether that means more convenient taste profiles that today's consumers like, or even making it easier to find the product. So expanding, on e-commerce, for instance, but really kind of being true to that authentic brand that Paul and Patricia started a hundred years ago.”

Boardman said one thing she wish she knew early on was to how to be comfortable in her own skin. 

"Especially if you've grown up in environments that were male-focused and there was a different kind of work style, [it's important] to find a place that you feel comfortable and can lead from an authentic place."

To hear more about Boardman's career, the powerful women involved in this brand, including a certain celebrity, watch the full interview.

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