Run by the UK-based life science firm LGC, the new Informed Ingredient program will screen ingredients for more than 250+ banned substances to parts-per-billion accuracy while Informed Manufacturer will test swab various locations throughout manufacturing facilities for banned substances and undertake thorough reviews of operating procedures.
Previously these ingredients and facilities were certified under the company’s Informed Sport and Informed Choice programs, but now have their own identifiable marks that may be used by customers to promote their certification.
Third-party manufacturers can now use certification and the new logo to communicate to sports nutrition brands that their facility meets high quality control standards and has been assessed to minimise contamination risk.
LGC Business Development Director, Paul Klinger says: “The programs are a perfect opportunity for ingredient suppliers and manufacturing facilities looking to take an extra step in quality assurance and are founded upon LGC’s more than 50-years of anti-doping experience.”
They join Informed Sport and Informed Choice on a brand new wetestyoutrust website, making it easier than ever for consumers to search for certified products within the Informed certified catalogue of 400+ brands.
“We are thrilled to debut our new websites to our customers, athletes and supplement users who are looking to find out more information on our programs or identify a banned substance tested product,” adds Klinger.
“The new WeTestYouTrust.com website truly ties together all of our programs into one place and the new Informed Sport and Choice websites allow users to easily search for certified supplements, learn more about our service offerings or confirm a batch of a product they use has been tested.”
Despite less traffic than usual in 2020 due to the cancellation of sport, the Informed Sport website (for pro-athletes) saw a 57.79% growth in new users visiting the website in the last two years while Informed Choice (for everyday consumers) saw a 82.63% increase in new users. The most searched product type was protein, followed by pre workouts and BCAAs.