Pill free sleep supplement, peanut butter protein lead January new product entries

By Danielle Masterson

- Last updated on GMT

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Related tags Production line Nutrition supplement consumers

From a pill-free sleep supplement to a peanut butter protein offering, 2020 kicked off with no shortage of product. Here’s the lowdown on the latest offerings to debut in the nutrition world.

KOS rolls out two new flavors 


Plant-based beverage brand KOS just launched two all-new flavors of their fan-favorite protein powders this month. Chocolate Peanut Butter and Mint Chocolate Chip Organic Plant-Based Protein Powders are from an all-natural blend of organic ingredients. Pea protein, flax seed, chia seed, coconut milk, inulin, and cacao are just a few of the ingredients you can expect. KOS’ plant-based proteins are also low-carb, keto-friendly, gluten-free, USDA-certified organic, and responsibly sourced.

UpSpring launches new milkflow lactation coffee and cookie flavor at Target


UpSpring, the provider of clinically-backed health and wellness solutions for mom and baby, announced the debut of the newest additions to its line of lactation products: Milkflow Lactation Coffee Pods and Milkflow Oatmeal Salted Caramel Lactation Cookies. Following the success of its best-selling Milkflow breastfeeding supplements, the brand has expanded the two new Milkflow line extensions to Target stores nationwide. Both products contain Fenugreek and Blessed Thistle to help support breast milk supply. 



The whey protein powder company released a new, portable beverage that comes in vanilla and chocolate flavors. Each 11-ounce serving  contains 24 grams of rBST-free, ultra-filtered 100% whey protein concentrate to help build, repair and maintain muscle when used over time with regular resistance training. Each beverage also contains 5.5 grams of naturally-occurring BCAAs. The new grab-and-go whey protein beverage is available exclusively at GNC. 

Orgain expands its clean nutrition offerings at Costco 


The addition of its simple organic plant-based protein powder is available exclusively atCostco, offering a creamy chocolate peanut butter cup flavor with simple, plant-based ingredients, including almonds, peanuts, chia seeds pumpkin seeds, and golden peas. The powder is USDA certified organic and provides 20 grams of plant-based protein and 4 grams of organic fiber.

Vitamin Shoppe launches VThrive vitamin brand


The Vitamin Shoppe recently announced the launch of Vthrive The Vitamin Shoppe brand, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers seeking clean formulas. Vthrive The Vitamin Shoppe brand offers a broad assortment of products, including multivitamins, fish oils, whey proteins, joint support, testosterone support, and essential oils. 

HILMA launches science-backed natural remedy line


Hilma introduced three products they call ‘medicine cabinet staples’—Immune Support, Upset Stomach Relief, and Tension Relief. The company is committed to only using ingredients that have been clinically studied and running clinical studies on each formulation. The line includes ingredients like Willow Bark, Marshmellow Root and Turmeric. 

Bellway introduces modern fiber products


Bellway, the natural fiber supplement brand, announced its entrance into the market with a line of modern fiber products. The company said the product line offers a digestion solution to achieve optimal wellness on a gut level. Bellway offers 18% of daily fiber needs and is made with real fruit and no sugar or chemicals. Organic Psyllium is listed as its main ingredient. 

Slimfast Keto expands line with 13 new additions 


SlimFast added on 13 new products to its keto line, offering a total of 21 products to support the trendy diet. Joining the lineup is Ultra Hydration supplement powder, which contains an electrolyte blend with B-complex essential vitamins to help support muscle health and energy production. Other newbies include ready-to-drink meal replacement shakes, meal replacement bars, snacks, and shake mixes formulated for those on the Keto diet.

Healthycell introduces new sleep gel


Healthycell announced the launch of REM Sleep, a new addition to its line of MICROGEL supplements, targeting the needs of the 70 million Americans who suffer sleep-related problems. Formulated by physicians and nutritionists, this pill-free, ultra-absorption formula made with MICROGEL technology delivers 18 sleep nutrients in one gel pack.

Urban Daze offers craft hemp cannabis strains and CBD products


Agrozen Life Sciences launches the Urban Daze brand with a hemp product line that includes craft hemp flower, CBD oil, and CBD caplets. Urban Daze products and brand are supported by the company’s R&D Hemp Cultivation Center and testing laboratory to produce craft hemp strains by maximizing cannabinoids and yields. Urban Daze offers offers both indoor and outdoor hemp flower, tinctures, caplets, and gummies.

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