NIU’s Global Round-up: Novel joint health ingredient approval in Brazil, growing consumer awareness for whey protein in India, and more
LATAM
ANVISA authorizes Bioiberica’s novel joint health ingredient
Brazil’s Health Regulatory Agency ANVISA has granted novel food ingredient authorization to Barcelona-based Bioiberica for its Mobilee ingredient for joint health and muscular function.
The hyaluronic acid-rich ingredient is derived from rooster comb and is said to be scientifically supported by six preclinical studies and five randomized clinical studies over twelve years, said the company.
“Brazil is a key market for Bioiberica in the area of joint health, where we are already market leader with our native type II collagen, b-2Cool, thanks to the strategic partnership with our Brazilian partner, Ayalla. Together with them, we will continue to meet the needs of thousands of people who look to maintain healthy joints,” said Jaume Reguant, Director of Healthcare at Bioiberica.
For more on this, please click HERE.
Europe
EFSA dismisses concerns around AkzoNobel’s iron particle powder
European Food and Safety Authority (EFSA) has concluded that AkzoNobel’s iron compound for use in supplements and fortifying baby foods poses no danger to consumers. A recently published technical report noted that possible exposure to nanoparticles in the product was ‘unlikely’, and that Ferrazone XF is readily soluble, removing concerns over the presence of insoluble/persistent particles.
Ferrazone – Ferric Sodium EDTA – is used to fortify foods that are stored in dry form such as powdered beverages, candy bars and flour. EFSA authorized ferric sodium EDTA as a Novel Food in June 2018.
Ferrazone XF is judged to be of a finer consistency, produced by adding an extra grinding step to the manufacturing process.
For more on this, please click HERE.
Asia
Sales of India’s MuscleBlaze jump by 25%
Riding a wave of growing consumer awareness around whey protein in India, sports nutrition brand MuscleBlaze, has reported increases in annual sales of nearly 25%.
This growth was largely driven by its Biozyme Whey Protein, Super Gainer XXL, and BCAA Pro products.
MuscleBlaze, which is owned by Bright Lifecare, is benefitting from India’s younger consumers adopting fitness as a lifestyle, as well as a growing awareness and acceptability of protein supplements amongst consumers.
For more on this, please click HERE.
