Gelita: Making the leap from beauty-from-within to sports nutrition

- Last updated on GMT

Related tags: Protein, Collagen, Collagen peptides, Sports nutrition

When you hear the word ‘collagen’ the beauty from within category may come to mind. But one company wants to show you that this ingredient is a game changer sports nutrition.

Lara Niemann, Director of Marketing, the Americas for Gelita, spoke with NutraIngredients-USA at SupplySide West. 

Niemann said in the last four to five years the collagen space has really skyrocketed, thanks to the beauty-from-within category.

“30% of the body’s protein is collagen — we’re made of collagen” 

“Making this leap beyond beauty, that collagen peptides supplementation can be beneficial for those engaging in sports or just active nutrition. And that’s what we’d like to talk about - how collagen plays a role in keeping us healthy and active,”​ explained Niemann. 

Gelita said collagen peptide supplementation is the ticket to hitting peak performance. Collagen peptides help build stamina, strength, and muscle mass while supporting the body’s tendons and ligaments for improved athletic agility. 

Niemann said because collagen peptides are so versatile, they can be formulated in a variety of delivery systems, from gummies, to bars, to powder blends, and protein shots. 

Gelita’s offering include Verisol collagen peptides for firmer and smoother skin with fewer wrinkles, as well as Tendoforte for ligaments and tendons, BodyBalence to decrease fat mass and increase lean body mass, and Fortigel to support joint health. 

Sports Nutrition Summit set for San Diego

Influencers, the microbiome, protein, formulation challenges and opportunities, and female athletic consumers are just some of the topics that will take center stage at the NutraIngredients-USA Sports Nutrition Summit​ in San Diego, Feb 3-5, 2020. 

For more information and to register, please click HERE​.

Related news

Show more

Related products

show more

Plant-based Joint Relief in 5 Days

Plant-based Joint Relief in 5 Days

NXT USA, Inc. | 19-Apr-2021 | Data Sheet

Current supplements for joint comfort tend to be animal-based, with limited efficacy, not fast acting AND long lasting, and do not help restore healthy...

Ashwagandha and Sports Performance

Ashwagandha and Sports Performance

KSM-66 Ashwagandha | 29-Mar-2021 | Technical / White Paper

Ashwagandha has been one of the 40 top-selling ingredients in natural retail stores since 2015, but its appearance among the top 40 herbs in the mainstream...

What’s next in nutrition bars

What’s next in nutrition bars

Nellson | 09-Mar-2021 | Technical / White Paper

Consumer preferences are always evolving. So, to be successful in the nutrition bar industry, knowing what’s coming next is the name of the game.

Shaping the future of Performance & Active Nutrition

Shaping the future of Performance & Active Nutrition

FrieslandCampina Ingredients | 02-Mar-2021 | Data Sheet

FrieslandCampina Ingredients published a trend magazine, outlining the latest trends in the performance and active nutrition. Learn what drives consumers...

Related suppliers

Follow us

Products

View more

Webinars