According to Healthy Directions, the company’s mission ‘to provide a better path to better health’ with nutritional supplements and education, “aligns with the Vitamin Angels objective to end global malnutrition by distributing life-changing vitamins and minerals to at-risk pregnant women and children under five in the U.S. and around the world.”
Charity Navigator, a watchdog of the nonprofit sector, gave Vitamin Angels its 8th four-star rating, making the charity among the top 4% trustworthy in the US.
The corporate sponsorship will support Vitamin Angels’ program of providing prenatal multivitamins, minerals, vitamin A, and deworming supplements, as well as nutrition education to undernourished communities in low- and middle-income communities.
“Through these programs, Vitamin Angels is working to eliminate preventable childhood illnesses, blindness, and decrease infant mortality rates,” according to a press release by Healthy Directions.
"We are thrilled to be partnered with Healthy Directions as we continue our fight to end global malnutrition," said Howard Schiffer, president and founder of Vitamin Angels. "With their support, we will reach even more at-risk mothers and babies with life-changing vitamins and minerals."
"While our customers are improving their own health, they will also be able to contribute to the wellness of others in need," said Ben Teicher, President of Healthy Directions. "The Healthy Directions family wants to do everything we can to make a difference in as many lives as possible. Everyone deserves access to better health and the ability to control their own wellness to the greatest degree possible."
Details of specific donation amounts were not shared. However, according to the company, internal campaigns will encourage employees to support this organization with opportunities for fundraising, volunteering, and raising awareness.