HI / FI China

WATCH – Why personalisation, not purely new products, is the future for nutrition in China

By Tingmin Koe contact

- Last updated on GMT

Related tags: personalised nutrition, Weight management, China

Providing a set of customised nutrition solutions will be key for dietary supplement firms to staying ahead of market competition in the years to come, according to Chinese firm Seven Twenty-Four Science and Technology.

The Shanghai-based health and nutrition platform had recently launched a line of meal replacement powders as part of its personalised weight management solutions at the HI / FI China exhibition.

The nutrition solution starts with a genetic test, followed by a set of questionnaires to understand the users’ lifestyle habits before prescribing the meal replacement powder and a set of diet plans.

NutraIngredients-Asia​ spoke to the firm’s VP of business development, Mary Lim, who explained why personalised nutrition will be the way forward.

“With so many products in the market, we feel that in the future, maybe in the next three years, if we were to only focus on products, then I feel that we would be kicked out of the market,”​ Lim said.

“We do not only want something that is good, we want something that is suitable for us. Only the most suitable product is the best product.

“This is why we often say that there is no such thing as the best supplement, but only the supplement that suits us the most.”

Besides weight management, the firm plans to introduce personalised nutrition services for other types of metabolic syndromes.

Watch the video to find out more.

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