Persona chose Vitamin Angels as its charity partner when it launched in 2017. The personalized nutrition company provides two malnourished children with vitamin A for a full year with every new order on its website and through monthly consumer subscriptions.
In the past 18 months since the sponsorship scheme started, Persona customers have provided 312,680 malnourished children with vitamin A, according to a press release from Persona.
"As a company dedicated to the health and well-being of people everywhere, we are honored to do our part to support Vitamin Angels as it delivers essential vitamins to help prevent blindness and other life-threatening illnesses among children in need in 74 countries worldwide," said Jason Brown, co-founder and CEO, Persona Nutrition.
"We believe every child has the right to grow up healthy, and with the help of our loyal customers we will continue to provide as many children as possible with the crucial vitamins they need to not only survive, but thrive in their lives. Our goal is to help millions of children by 2021."
Howard Schiffer, founder and president of Vitamin Angels said: "There are over 250 million children around the world that are vitamin A deficient.”
“It's because of passionate partners like Persona that we are able to make a significant impact on the lives of these children. We look forward to continuing our partnership with Persona and reaching even more children with life-changing vitamins and minerals in the years to come."
Since Persona started in 2017 (with the name Vitamin Packs), it has attracted investments from prestigious companies, including L Catterton, Emil Capital Partners and BrandProject.