The purchase, which was finalized in May this year but first announced this week, will allow BrandHive to expand its capabilities portfolio to include market research and data-driven services.
Its new parent company, California-based DSRA, is a market research, technology, and consulting firm with over 30 years of experience in both qualitative and quantitative research design, development, fielding, and analysis. It currently provides research and consulting services to large CPG and luxury brands, including Clorox, Honda, Burt’s Bees, and Air Canada.
President and CEO of DSRA William Fisher described BrandHive as a ‘tremendous adjunct’ for DSRA.
“BrandHive’s long-standing reputation in the B2B and B2C natural products channels, along with DSRA’s analytical expertise, will allow us to create and implement data-driven branding initiatives to directly impact the revenue and profitability of our clients.”
Jeff Hilton, co-founder of BrandHive, said that the partnership allows his company to provide additional value to its clients with programs to enhance customer loyalty and business revenue “at a time when data mining and management are emerging as key competitive advantages.”
BrandHive will retain its identity along with its current staff. Hilton and BrandHive co-founder Matt Aller will also remain in active consulting roles.