Prebiotic players team up to prove benefits with gut health tracker
Pprebiotic breakfast brand TrooFoods has teamed up with Swedish start-up Carbiotix to offer gut health tracking service for fiber-based food products.
The partnership makes TrooFoods the first prebiotic food brand to ‘embrace transparency’ and let customers check the gut health effects of their products, said Kristofer Cook, CEO of Carbiotix.
“Our LinkGut service will allow TrooFoods customers to cost-effectively monitor their gut health as often as they like, although we recommend doing it monthly for at least six months to overcome the natural variability with gut bacteria,” said Cook.
“By embracing transparency and true gut health data, we believe that TrooFoods will create a competitive advantage in terms of offering better products, building brand loyalty and improving the overall customer experience.”
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DSM and Senescence collaborate for cognitive health advances
In a bid to improve brain health across all life stages across APAC, DSM is teaming up with SLS Nutraceuticals, a subsidiary of biotechnology company Senescence Life Sciences, to get exclusive distribution rights of SLS Nutraceuticals' supplements, Edge and Revive, and a proprietary ingredient complex, NeuroShield.
According to the terms of the agreement, the two companies will also develop new products for cognitive health.
“Our technology focuses on a mechanism in brain cells we think is the leading cause of cognitive decline, be it from stress or ageing. Right now, we're excited to make use of DSM's vitamin E products, but we will of course explore other ingredients as we go forward,” said Dr Shawn Watson, founder of Senescence.
Dr Watson added that omega-3 was one area in which Senescence hoped to cooperate with DSM, because the former's technology would “work synergistically with omega-3”.
Under the DSM partnership, Senescence will target brain decline associated with stress, lack of sleep, and poor dietary habits, all of which have a common neuro-physiological foundation.
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WHO Member States agree to 'accelerate and speed up' action on NCDs
World Health Organization member states efforts to prevent and treat noncommunicable diseases will be accelerated, with Mexico saying it is now a priority health issue.
In 2016, an estimated 15.2 million people aged between 30 and 70 years died from NCDs, the leading cause of premature death globally. According to the WHO, 13% of which were in the Americas.
NCDs are one of the “greatest challenges facing the health sector”, acknowledged Mexico's official statement at the 72nd World Health Assembly, held in Geneva, Switzerland at the end of May.
The prevalence of obesity and overweight in Mexico in both adults and children, for example, was now the highest in the world, it said, and prevalence of diabetes among women and the elderly had also increased.
Mexico would therefore “rethink public strategies” on NCDs and place the issue as a priority in its public health policy plan.
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