Dymatize expands its protein powder offerings in club, mass grocery retail

By Adi Menayang

- Last updated on GMT

Getty Images / Dymatize
Getty Images / Dymatize

Related tags: Protein, Grocery market, Whey protein

The Post Holdings-owned sports nutrition brand Dymatize is expanding its offering of bulk-sized protein powders at Sam’s Club, Costco, and Walmart.

"Many people are becoming more serious about fitness and having the right nutrition can help people achieve their goals. Being able to purchase Dymatize during a routine shopping trip will allow them to more easily try our products and see for themselves how Dymatize can crush muscle and strength-building goals,”​ said Annie Seal, VP of marketing and innovation at Dymatize in a press release posted yesterday.

"We're excited to make our products available in mass and club retailers across the country so that our high-quality sports nutrition products are more accessible to any athlete who is looking to take their fitness goals to the next level.”

Walmart, which already sells a selection of Dymatize’s ISO100 protein powders, will now carry its 100% Whey Isolate Protein Powder in the 25 and 55-serving size in the Rich Chocolate flavor.

Sam’s Club will now carry the ISO100 Hydrolyzed Whey Protein Isolate Powder in a 90-serving size, also in Rich Chocolate, while Costco Club stores and will carry rge Stevia-sweetened ISO100 Hydrolyzed Whey Protein Isolate Powder.

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Scientific and technology advances, coupled with the increased consumer interest, means that there is a need to update and harmonize the recommendations for protein intakes around the globe, says Dr Rob Wildman, chief science officer for Post Active Nutrition which includes Dymatize, PowerBar and Premier Protein, and the head of the International Protein Board. WATCH THE VIDEO

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