The total $20,000 will partly come from 25 cents, in honor of the charity’s 25th birthday, from the sale of each product until the goal is met, a spokesperson for the company told us.
“Vitamin Angels really caught our company’s attention because of their international focus of using nutrition to help improve the lives of families worldwide,” said Cai Berg, CEO of Diem Labs in a press release. Berg has more than 25 years’ experience with ingredients marketing in the pharmaceutical and supplement industries.
His company manufactures products such as: Umbrellux DAO, a diamine oxidase (DAO) supplement brand in the United States used by those suffering from histamine intolerance caused by a DAO deficiency; a citicoline medical food called Cerenx for cerebral ischemia and mild cognitive impairment; Adiposano, a medical food for overweight or obese individuals with metabolic osteoarthritis; and Hepaxa, a medical food product for the dietary management of steatosis in patients with non-alcoholic fatty liver disease (NAFLD).
“As a company that is also focused on transforming healthcare through nutritional supplementation, we want to support the charitable side of the natural products industry. The work Vitamin Angels is doing worldwide is an impressive model to show how critical nutrients are to basic health and survival.”
Vitamin Angels founder Howard Schiffer characterized Diem Labs’ pledge as generous, adding that it will help the organization improve health on a global scale.
“Our focus at Vitamin Angels is to help at-risk populations in need, and specifically pregnant women, new mothers and children 5 years of age and younger gain access to lifesaving and life changing vitamins and minerals,” said Schiffer, who founded Vitamin Angels in 1994, drawing upon his experience as a midwife and career in the natural product industry.
Vitamin Angels launched its flagship vitamin A supplementation program in 2007, and has since scaled up vitamin A distribution globally, expanding its reach from nearly 2 million children in 2008 to more than 60 million in 2018.
By 2010, Vitamin Angels began large-scale deployment of albendazole, a deworming tablet, to preschool-aged children as a complement to its vitamin A program. In 2018, the organization announced plans to dramatically expand distribution of prenatal multivitamins to improve birth outcomes worldwide.