April new product launches: Synbiotic supplement for skin, chewable multis, and more

By Adi Menayang contact

- Last updated on GMT

April new product launches: Synbiotic supplement for skin, chewable multis, and more

Related tags: Protein, Probiotic

This time of year tends to get a plethora of product launches as brands time their announcements around the Natural Products Expo West show. This year we saw plenty of CBD, beauty-positioning, and as always, protein. Here’s a short list of product launches that captures today’s industry trends:

Birthday Cake Signature Whey Protein and Crunch Bars by Bodybuilding.com

To celebrate its 20 years in business, Bodybuilding.com expanded its line of private label products, by adding a birthday cake flavor to two lines. The birthday cake whey protein has natural and artificial flavors, serving 25 g of whey protein per scoop.

The Signature Protein Crunch Bars have 20 g protein from whey protein isolate and concentrate, and 5 g of sugar per bar.

Skin Heroes Pre- and Probiotic by HUM Nutrition

Formulated with nine strains of probiotics and konjac root fiber as a prebiotic, these new vegan capsules​ by HUM Nutrition are positioned for skin health.

“HUM Nutrition scientists have identified a proprietary combination of prebiotics and nine different probiotic strains that support the gut and promote clear, even and smooth skin,”​ according to the company.

The probiotic blend includes several of DuPont’s patented strains, such as Bifidobacterium lactis HN019 and Lactobacillus Salivarius Ls-33. Altogether, there are 40 billion colony forming units (CFUs) in each produc

Protein Cookie by MusclePharm

MusclePharm is expanding its product portfolio with ready-to-eat offerings. First up is a line of protein cookies​, with 16 g of protein derived from whey protein isolate and whey protein concentrate per cookie.

MusclePharm Protein Cookie
Protein cookie by MusclePharm.

The line will debut with three flavors: Triple Chocolate, Peanut Butter, and Birthday Cake. “We feel this cookie is unique versus the other protein cookies in the market because of the unique baking process, which provides an unparalleled softer texture,”​ said director of product management Tyler McCann.

Lion’s Mane Plus by Oregon’s Wild Harvest

Oregon's Wild Harvest - new brain formula  Lion's Mane Plus
Oregon's Wild Harvest's Lion's Mane Plus

Riding on the wave of brain health’s popularity, Oregon’s Wild Harvest launched Lion’s Mane Plus​. It is marketed for memory retention, mental clarity, concentration, and focus.

The supplement also contains ginkgo leaf powdered extract and vitamins, such as “organic vitamin D derived from mushrooms exposed to UV light,”​ according to the company.

“We believe plants are our allies for supporting the daily demands of the body and mind,” said​ Randy Buresh, R.N., co-founder Oregon’s Wild Harvest. “The brain is an extremely complex organ and uses 20 percent of the body’s energy. It deserves to be nurtured and protected.”

Complete Plant Collagen Builder by PlantFusion

Launched at the Natural Products Expo West show, PlantFusion’s Complete Plant Collagen Builder​ contains phytoceramides, amla extract, white tea extract, and a blend of plant-based proteins from quinoa, algae, and pea.

It was formulated to maintain the body’s natural collagen production.

Collagen has done a great service in a way where it’s on the frontlines right now for the standpoint of awareness, and it has created the opportunity for people to figure out the optimal way to support their collagen production,” CEO Phil Vigeant told us.

Coromega Max CBD

Oils and fats specialist Coromega forayed into the hottest category of the industry with the launch of its Coromega Max CBD​.

It comes in a squeezable oil shot format, with each shot containing broad spectrum industrial hemp oil and medium-chain triglycerides.

“We’re incredibly excited to introduce our very first CBD squeeze supplement,”​ said Andrew Aussie, executive vice president and COO of Coromega.

“Our goal has always been to craft emulsified oil blends that help consumers maximize the benefits of healthy fats, and Coromega Max CBD is no different. We’ve applied our signature formula and oil expertise to hemp oil, and now consumers can enjoy the benefits of CBD and MCTs in an on-the-go, single-serving, perfectly measured chocolate-flavored squeeze that’s more convenient and portable than messy tincture droppers.”

Chewable Multivitamins by MegaFood

MegaFood launched a line of three multivitamins delivered in a chew format​ (think Starburst candies) at last month’s Natural products Expo West show. The line includes Men’s Multi Chew, Women’s Multi Chew, and a Kids Multi Chew.

"With every product innovation, we are fully committed to satisfying a real consumer need and helping people feel their ultimate best. We do so by creating premium vitamins and supplements made with real food and added nutrients to support your body’s needs,”​ said Andy Dahlen, MegaFood CEO.

“Our new Multi Chews…support our ongoing mission to improve lives and create a world where everyone is truly nourished.”

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