DSM and Phynova unite for global distribution of Reducose

By Nikki Cutler contact

- Last updated on GMT

Getty | AndreyPopov
Getty | AndreyPopov
DSM has signed a global distribution and collaboration agreement with Phynova, developer of natural healthcare products, for its blood glucose regulating ingredient Reducose.

The deal will allow Phynova to utilise DSM's expertise for its patented ingredient used to make products with high levels of sugar and other carbohydrates to become 'better for you' by reducing the absorption of these molecules by up to 40%.

Robert Miller, Phynova CEO, says DSM will provide their knowledge and capabilities in distribution, sales, product development, clinical research, regulatory approvals and marketing.

Ivo Lansbergen, VP global strategic marketing for DSM Human Nutrition and Health, says: “Phynova is a strategic partner for DSM to provide the right nutritional solutions to address the ever-growing health concerns linked to maintaining healthy blood glucose. The combined strengths of DSM and Phynova provide an excellent platform for addressing this major societal challenge.”

Reducose is a water extract of white mulberry leaves (Morus alba​), a plant that has been used for centuries around the world as a food and animal feed.

The ingredient can be added in small quantities to food and drink or taken as a small supplement. It reduces the impact of high-glycaemic sugars, as well as other carbohydrates, on the body. 

Diabetes is a rapidly growing health issue with an estimated 425 million adults affected globally. The incidence of pre-diabetes is even higher with an estimated 390 million prediabetic adults in China alone.

Governments around the world are actively working to increase consumer awareness about healthy nutrition and reduction of high-glycaemic foods,

There is also a new generation of non-invasive wearable devices on the market that will be able to continuously monitor and make people aware of their blood glucose status. 

Related topics: Suppliers, Blood sugar management

Related news

Related products

show more

See why not all stevia is created equal

See why not all stevia is created equal

Cargill | 19-Jul-2021 | Infographic

Since stevia originally comes from a plant, you might assume that one leaf is just like the next. But that's not so – far from it, in fact. In the...

Natural Juice Powders with four prebiotics

Natural Juice Powders with four prebiotics

Faravelli, the Best Ingredient | 07-Jul-2021 | Product Brochure

FiberJuice Juice Powders are a complete range of fruit powders, with up to 80% of juice, enriched with 4 prebiotics.
With an international patent...

Clinically-Validated Plant-Based Protein & Fiber

Clinically-Validated Plant-Based Protein & Fiber

Bio-gen Extracts Pvt. Ltd. | 01-Nov-2019 | Technical / White Paper

There is an increased interest in health & wellness, fueled by availability and access of information on our fingertips. "We are what we eat"...

Fig fruit extract promising for sugar metabolism

Fig fruit extract promising for sugar metabolism

Euromed S.A. | 30-Sep-2019 | Clinical Study

A randomized, double-blind crossover study investigated metabolic adaptogen properties of abscisic acid (ABA), a novel naturally occurring compound. Test...

Related suppliers

Follow us


View more