January new product launches: Probiotic fruit bar, organic protein milk, and more
Organic Protein Milk by Horizon
At 12 g of protein per 8 oz serving, the new Horizon Organic Protein Milk contains 50% more protein per serving than traditional dairy milks, according to the company.
The added protein comes from organic milk protein concentrate made from proteins naturally found in milk. The milks also contain vitamin D, calcium, riboflavin, vitamin B12, and phosphorus.
"We realized that protein is a top priority for people when it comes to milk – yet no organic protein milk option was available," said Christina Finkel, Senior Director of Marketing for Horizon Organic. "Protein helps to fuel your day and supports healthy muscles, and our newest organic protein milk is meant to help meet that need for dairy drinkers."
Probiotic Fruit Bars by That’s It
The nutrition bar company That’s It launched a new line of three products containing 2 billion CFUs of Bacillus coagulans GBI-30 6086 per serving. Available in mango, blueberry, and banana flavors, the company says that the fruits act as a prebiotic, fueling the active cultures contained in each bar. Its ingredient panel includes just two items: A fruit, and the bacteria.
Annatto-E by Designs for Health
Most vitamin E in our food system is the alpha-tocopherol form, but a continually growing body of science supports the health benefits of vitamin E form tocotrienol that aren’t delivered by the more familiar form.
Designs for Health is bringing to market vitamin E supplements using tocotrienols from the South American annatto plant called Annatto-E. It contains DeltaGold, a branded Annatto tocotrienol ingredient distributed by American River Nutrition.
Read our full coverage of Designs for Health’s Annatto-E launch HERE
Sparkling Rush Powder Packs by Abbott
Pharma company Abbott is ramping up its efforts to corner the hangover market with its Pedialyte line, originally developed for children. Last month it introduced Sparkling Rush, which is powdered effervescent Pedialyte packed in single-serve packets.
It contains carbohydrates and electrolytes to help prevent mild to moderate dehydration, according to the company. It comes in cherry and grape.
“While some people look to sports drinks for electrolytes, the leading ones aren't optimized for rehydration like Pedialyte,” according to the company. “They are higher in sugar and lower in sodium, and may actually make dehydration worse. Pedialyte Sparkling Rush is a medical-grade hydration solution that replenishes the body with twice the electrolytes and half the sugar of leading sports drinks, and no artificial colors.”
SynTech Nutrition enters US from Belgium
A Belgium-based sports nutrition company called SynTech Nutrition announced that it is entering the US market this year.
The company is betting on the differentiator of no proprietary blends. It says that each active ingredient and its amount per serving are listed on the product packaging.
"We are so excited about bringing our sport supplements to the United States," said director Bob Wigman said. "We believe the American consumer will appreciate our full-transparency philosophy and effective, scientifically-researched, high-dosage supplements that have been very popular and successful in Europe."
Fuel Pre-workout by Campus Protein
For those of you who went to college in the US (and frequented the frat-house party scene), this new line of pre-workout supplements, Fuel by Campus Protein, bring flavors that might be familiar: Jungle Juice, Lemon Drop, White Frost, and Sour Watermelon.
The supplements contain Carnosyn (beta-alanine), Creatine Monohydrate, taurine, and more.
