Ascent’s products Native Fuel Whey Protein Powder and Native Fuel Micellar Casein will be available starting January 2019 at all 98 Wegmans locations across New York, Massachusetts, New Jersey, Maryland, Virginia, and Pennsylvania, the company announced in a press release.
This new announcement follows on the heels of Ascent’s deal with Whole Foods back in August, when the company unveiled that its products will be available in 400 Whole Foods stores nationwide.
The company positions itself as a ‘clean label’ sports nutrition brand, as it eschews artificial ingredients and includes no sugar in any of its products (it is sweetened instead by the non-caloric monk fruit extract).
"Ascent is aligned with Wegmans Food Markets on our mutual commitment to providing high-quality, healthy products to our consumers, so that they can live better lives," says Paul Vraciu, general manager of Ascent Protein.
"Our new partnership will allow our hard-working, clean-eating athletes to find their preferred protein in their favorite local grocery store."
This latest announcement reflects the increasing competition supplement retailers have as destinations for sports nutrition shoppers, as consumers now have plenty of options at grocery stores, online, and even convenience stores.
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The event’s agenda will include sessions on market size and projections. Who are the customers? Where are the growth opportunities? Formulation questions. What are the best supported ingredients? What are the up-and comers? Where is the innovation? The science of sports nutrition. These sessions will focus on the latest studies in the field. What modes of action are best supported? What are the trends in research?
Lessons from the world of sport. How are supplements used by athletes? How does that affect how more mainstream consumers view them? Marketing issues. How do companies best reach their consumer? What kind of influencers should companies look for to help in this communication?