According to the company, this new ingredient will allow finished product formulators to add muscle building protein and joint supporting type II collagen through a single new ingredient.
With a 2:1 potassium to sodium ratio, the company said that it can be used in products promoting recovery and hydration. “This new ingredient provides our customers an easy solution to add the functional benefits of type II collagen along with a complete protein,” said Stephanie Lynch, vice president of global sales, marketing, and R&D.
Collagen is currently booming in the US food, beverage, and dietary supplement space. While it has been a staple in the beauty-from-within sector in many other markets, the ingredient found a footing among US consumers shopping for performance and active nutrition products.
An analysis by Chicago-based market research firm SPINS earlier this year found that collagen products positioned for performance nutrition grew 750% in sales year-over-year.
Market analysts have linked the rise of collagen use in food products in the US to the rise of broths as a protein source, thanks to trendy diets like Paleo and keto.
Health analyst Carolina Ordonez from market research firm Euromonitor called it “2018’s hottest ingredient.”
“While collagen has been historically used as a beauty ingredient, it was clear that this year collagen is set to be an increasingly popular ingredient in supplements and vitamins to support joint health, bones, nails, skin, and hair health,” she wrote in a blog post in March this year about the finished products trade show Expo West.
Made from real chicken, IDF said that its CHiKPRO line of products are Certified Paleo and keto-friendly, and soy-, dairy-, and gluten-free. The line includes collagen bone broths, savory meat broths, and chicken fats.
From a regulatory standpoint, “CHiKPRO is can be used in food and supplement applications manufactured in FDA production facilities,” according to the company. “Ideal applications include supplement shakes or capsules, fortified snacks, functional foods, and more.”
IDF will be exhibiting at SupplySide West next month at booth 3039 at SupplySide West or visit IDF.com.