Entrepreneur Mike Sill and his cofounder had partnered in a bar and restaurant in the San Diego area. While trying to line up financing to open a second location, Sill said he was dealing with significant amounts of stress. During a golf outing, one of the pair’s funding partners suggested trying a CBD product, and Sill said they were convinced on the spot.
But while he was pleased with the anxiety relief he experienced, Sill said he was less impressed by the quality of the products he found for sale at that time.
“We immediately felt the effects,” Sill told NutraIngredients-USA. “We went online to see where we could buy some more products and we were struck by how difficult it was to find brands that were being transparent about where they were getting their CBD from.”
Sill said dosing of products appeared to be inconsistent. In general, the sector put forward a somewhat shoddy image, something he said he has tried to change with the new brand, called Sunday Scaries.
“We source our CBD from Colorado, and we offer COAs verified by a third party lab. We can prove they all have zero percent THC in them,” he said.
Official acknowledgement of CBD
Sunday Scaries products are sold with a supplement facts panel. Sill said that CBD, and cannabis, the underlying botanical, has a significant amount of research behind its effects. So while the regulatory position of the product is somewhat cloudy at the moment, there is what Sill called official government recognition of the potential health effects of the botanical.
“First off, there is the recognition GW Pharmaceuticals’ drug Epidiolex. That means the FDA has concluded this molecule is safe and effective,” Sill said.
“Then there was a critical review report by the World Health Organization. To me, the main points of that were that there is preliminary evidence that CBD may be used in connection with a number of medical conditions; it is well tolerated with a good safety profile; to date there is no evidence of any public health threat connected with CBD and three are no case reports of abuse or addiction connected to CBD,” he added.
“Sure, there is a lot more research that needs to be done,” Sill concluded.
Since the brand’s launch with its first gummi products last year, Sill said sales have been growing by multiples each month. The major stress now is getting the inventory right so that they don’t leave sales on the floor but also aren’t saddled with paying interest on too much short term debt.
Sunday Scaries sells direct to consumers online and now has now brought these new products to market:
- Sunday Scaries Vegan AF, which is a gummi like chew that avoids animal-sourced gelatin but has the same 10mg as in the company’s flagship gummies;
- A CBD tincture that offers a much higher dosage of CBD, with up to 500 mg per serving;
- And a pet product called FOMO Bones (Fear of Missing Out), which purports to help pets with separation anxiety.