The extracts are standardized at 95% active curcuminoids from organic turmeric grown in what is known as India’s ‘Turmeric Belt’ in the state of Tamil Nadu, the company’s creative director Brian Zapp told us.
“We visit our organic certified farms directly and know our farmers by name, a step that many suppliers cannot or will not do,” he said.
“We have a hand in every step of sourcing from directly purchasing the raw material through manufacturing the finished product. Because turmeric is commonly threatened by adulteration, AFS takes the extra step in validation by not only utilizing both USP- and AOAC-validated methods for specific compound identification, but also conducting isotope testing to ensure no synthetic substances have been introduced in the raw material.”
He added that thanks to beadlet technology, CurcuFlow has easy clean-up. Other varieties of curcumin ingredients can cake in production lines and stain equipment.
“Suppliers have shown that they can strip out many of the beneficial compounds in order to achieve less color and staining, which will help reduce cleanout times during production line changes,” Zapp said.
“However, for turmeric extracts, HPLC chromatograms will show that an ideal characteristic fingerprint for curcuminoids will be in a consistent ratio of about 77% curcumin, around 17% demethoxycurcumin and about 3% bisdemethoxycurcumin. CurcuFlow consistently has this full spectrum of curcuminoids while also achieving a flow of processing that is 95% more efficient than other turmeric ingredients.”
The ingredient will debut at the SupplySide West trade show in Las Vegas on November 8 and 9. The company will be at booth #4035.
In addition to CurcuFlow, the company will also feature its organic guayusa extract called AMATEA. "What makes this patented guayusa extract unique is that it has been shown to regulate a certain adrenal response upon caffeine intake," Zapp said. "This result is less of an epinephrine spike which can account for the jittery 'fight or flight' feeling. This is actually positioned as a lemon drop flavored pre-workout powder that is sure to keep the show moving with focus and enthusiasm.