September new product launches: New product lines, more protein, and more collagen

By Adi Menayang

- Last updated on GMT

The new mykind Organics Herbals line, a collaboration between Garden of Life and actress Alicia Silverstone.
The new mykind Organics Herbals line, a collaboration between Garden of Life and actress Alicia Silverstone.

Related tags Collagen peptides Protein plant protein

Companies are coming out with entire new lines this autimn—from Garden of Life’s collaboration with actress Alicia Silverstone in its new mykind Organics Herbals line, to’s private label collection of protein cookies and bars, here’s what’s new in the finished product space:

mykind Organics Herbals by Garden of Life

Garden of Life partnered with Clueless​ star Alicia Silverstone to create a line of herbal supplements that is fully Certified USDA Organic, Non-GMO Project Verified, and certified both gluten free and vegan. The line, called mykind Organics Herbals​, can be found at local health food stores and on Amazon.

The line includes 16 supplements in a variety of forms, from tablets to powders to sprays. This includes Turmeric Pain Relief, Maximum Strength Turmeric Joints and Mobility, Elderberry Immune Syrup, Oregano Seasonal Drops, and Fair Trade Organic Maca Root.

New collagen line by Advanced Protein Technology

Michigan-based Advanced Protein Technology launched a new line of collagen powders under the brand name Nutra Collagen​.

Products in the line include the Bone Broth Protein Powder and two unflavored collagen protein powders in different sizes—a 30 day supply and a 60 day supply.

According to its website, the collagen used is bovine, derived from cattle that have been grass-fed and pasture-raised in Brazil.

Kiwi Guava flavor by Celsius

Publicly traded energy drink maker Celsius Holdings announced a new flavor for its sparkling energy drink line: Kiwi Guava.

"Our Kiwi Guava SKU was created to proactively target the fast-growing Hispanic Millennial market segment,"​​ said Vanessa Walker, CELSIUS' EVP Marketing and Innovation. Guava-flavored products aren’t commonly found in mainstream US retailers, but it is a staple in many regional specialty stores catering to Latin American grocery shoppers.

The SKU’s new reach include national retailers like Target, GNC, 7-Eleven, and Military Exchanges worldwide. (Read our full coverage of the new launch HERE​).

Protein bars and cookies by Vitacost


The online vitamin retailer Vitacost launched its own line of 15 nutrition bars and cookies, which feature both whey and plant-sourced protein.

“In today’s fast-paced world, our customers are looking for a convenient and portable way to fuel their day,”​ said Terry Papadopoulos, Director of Corporate Brands. “We created these products to deliver nutritional alternatives to popular grab-and-go foods. The ingredients were carefully selected to meet the lifestyle and dietary needs of a diverse group of people.”

The new line includes Vitacost Whey Protein Bars, Vitacost Plant-Based Protein Bars, Vitacost Plant-Based Protein Cookies, Vitacost Quinoa Qrisp Bars, and Vitacost Fruit and Nut Bars.

Quell-Gel by Nature’s Edge

The new supplement Quell-Gel​ by Nature’s Edge was formulated to “quell the flames of inflammation,” ​as the company explained on its website.

It contains vitamin D3, a curcuminoid complex, mixed tocotrienols, astaxanthin, and omega-3 fish oil, among other things. Each bottle contains 60 softgels.

C4 Ultimate Shred by Cellucor

The new pre-workout supplement C4 Ultimate Shred​ by Cellucor contains a branded nitric oxide boosting ingredient called Nitrosigine by Nutrition 21, designed to increase blood flow and aid users with increasing lean mass and burning fat.

C4 Ultimate Shred by Cellucor contains Nitrosigine by Nutrition 21 and Capsimax by OmniActive.

It also contains an ingredient called Capsimax Cayenne by OmniActive, a capsicum extract derived from red hot peppers that has been linked to weight loss benefits.

Wellness Chews by Nerium International

A skincare specialist called Nerium International launched a nutritional supplement line called Wellness Chews​. It consists of a sleep formula and an energy formula.

The energy formula contains caffeine, B vitamins, L-tyrosine, and a blend called Circadiplex, which is proprietary to Nerium International.

The sleep formula also contains Circadiplex, as well as melatonin, chamomile, and L-tryptophan.

Protein mug cake and plant protein powder by Health Warrior

Single-serve ‘mug cakes’ are increasing in popularity. Riding on this momentum, Health Warrior​ launched its own microwaveable mug cake with 12 g of protein per cup, derived from fava beans, pumpkin seeds, flax seeds, and sorghum.

The company also launched a protein powder fortified with probiotics. The protein, like the mug cake, comes from pumpkin, hemp, chia, and flax seeds.

Related news

Show more

Related products

show more

Support children’s eyes & brains with Lutemax Kids

Support children’s eyes & brains with Lutemax Kids

Content provided by OmniActive Health Technologies | 27-Mar-2024 | Product Brochure

While nutrition has a key role in supporting eye and brain health, many children are not getting enough macular carotenoid-rich foods which may help protect...

Formulate for women’s health – formulate empowerment

Formulate for women’s health – formulate empowerment

Content provided by Verdure Sciences | 26-Mar-2024 | Product Brochure

Women’s health trends are mirroring bigger conversations of empowerment and wellbeing. Within the women’s health category, upticks in areas of lean muscle...

Related suppliers

Follow us


View more