July New Product Launches: Botanicals for sleep, a better beta-alanine, and more
1. G ESSNTL by Gatorade
The sports nutrition legacy brand Gatorade recently announced G ESSNTL, marketed as a “new line of products made with minimal ingredients” meaning no added sugars, artificial sweetener or flavors. The line includes three whey isolate powders in chocolate, plain, and vanilla, as well as a protein + carb recovery powder in chocolate and vanilla.
2. GoL Bars by Garden of Life
Organic supplement specialist Garden of Life launched a new line of nutritional bars called GoL (pronounced ‘goal’). It comes in four flavors, with each bar offering 12 g of protein from Certified USDA Organic grass-fed milk, together with other ingredients like wild organic blueberries, organic cashews, organic coconuts, and pink Himalayan salt.
3. SmartyPaws by SmartyPants
Supplement brand SmartyPants launched a line of multivitamins for dogs called SmartyPaws, marketed for canine joint health, allergies, gut health, immunity, and skin health. The line of chewy supplements comes in six varieties, dosages tailored to a dog’s age (Adult or Senior) and size (Small, Medium, or Large Breed).
(To learn more, read our recent coverage of the launch HERE)
4. Thrive PURE by Le-Vel
These liquid supplement shots, called Thrive PURE, contains a proprietary blend of vitamins and amino acids. It is marketed to provide energy, focus, and stamina. It comes in two flavors: Blackberry Watermelon and Cherry Limeade, both contain zero calories or sugars.
5. Klean SR Beta-Alanine by Klean Athlete
A new addition to Klean Athlete’s NSF Certified for Sport collection is the Klean SR Beta-Alanine, formulated to delay fatigue, support muscle endurance, and support exercise capacity during short periods of intense effort. It contains the branded SR Carnosyn, which has been clinically researched for its sustained-release formula that enables better muscle retention, with fewer side effects and simpler dosing than standard beta-alanine.
6. Venatur by El Naturalista
This one isn’t actually a new product, but it will be new for the US market. Spanish supplement company El Naturalista is introducing Venatur stateside, an herbal supplement formulated for sleep support. It contains ruscus, a flowering plant native to southern and western Europe.
7. Beautiful Ally by Bluebonnet Nutrition
Bluebonnet Nutrition launched Beautiful Ally, a new daily supplement designed to support healthy hair, skin, and nails with the branded Setria L-Glutathione by Kyowa Hakko to provide intracellular antioxidant support, cellular detoxification, and healthy immune response.
Any new products you’d like to share with us?
Our monthly round-ups of finished products give the industry a glimpse of what’s going on in the dietary supplement and functional food space. From cardiovascular health supplements to sports nutrition proteins, from beauty-from-within shots to botanical capsules, send your press releases and product images to Adi.Menayang@wrbm.com, correspondent at NutraIngredients-USA.
