WATCH: Astaxanthin — why consumers should love the 'Tinder of free radical scavengers'

This content item was originally published on www.nutraingredients-asia.com, a William Reed online publication.

By Gary Scattergood

- Last updated on GMT

From its sports nutrition opportunities in Australia, its eye care benefits for the China market, and its healthy ageing potential across the region, astaxanthin products have the scope for significant business growth in Asia Pacific, according to one expert.

Dr Mark Miller, the global ambassador for AstaReal, recently delivered a keynote presentation at Complementary Medicine Australia's (CMA) Innovation Summit in Sydney.

But before he took the stage, we had the chance to discuss the latest research, consumer understanding and business opportunities for the ingredient across the region.

In the video, Dr Miller assesses the multiple health benefits of astaxanthin, including sports performance and recovery, skin and eye health, and the crucial role it plays in healthy ageing.

He also addresses whether these wide-ranging benefits could be more of a hindrance than a help when it comes to consumer understanding of the ingredient, and reveals why he believes astaxanthin is like a modern-day dating app when it comes to free radical scavengers.

Watch the video to find out more.

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