The consortium takes an ‘integrated approach’ that involves partners from different areas of expertise working together to arrive at tailored, scientifically grounded, and marketable solutions.
BASF says it will contribute to the consortium’s research fields with its health ingredients brand Newtrition, and will use its scientific capabilities on optimised micronutrient intake for improvement of health and prevention of diseases along all stages of life.
“This collaboration is a key milestone in our commitment to shape the future with ecosystems that foster the progress of personalized nutrition and health.” said François Scheffler, head of BASF Global Human Nutrition. “We are passionate about developing innovations that can enable each one of us to reach our full potential with science-based choices underpinned by personal needs.”
Over the next few years the consortium aims to provide its members with the technology, knowledge and insights that can guide the development of ground-breaking, personalised products and services.
BASF said the consortium provides its Newtrition brand with an opportunity to collaborate with partners in the industry to bring personalised solutions to the market, adding that Newtrition is “continuously expanding its footprint in ecosystems that can drive the growth of the market and deliver the right nutrients to the right people at the right time.”
Dr Peter van Dijken, managing director TNO "Healthy Living" welcomed BASF to the consortium – adding that the company’s worldwide presence and focus on science based advice ‘suits us very well.’
“We believe that personalized nutrition can guide people towards healthy behavioural patterns,” said Dr. Raoul Bino, Managing Director, Agrotechnology & Food Science Groups, Wageningen University & Research. “It has enormous potential for preventing and possibly even curing non-communicable diseases and other lifestyle disorders.”