NOW Sports to relabel all products with Informed Sport third-party certification

By Adi Menayang

- Last updated on GMT

There are more than 150 products in the NOW Sports line, all of which will be relabeled to feature the silver Informed Sport seal as seen on the bottom right corner.
There are more than 150 products in the NOW Sports line, all of which will be relabeled to feature the silver Informed Sport seal as seen on the bottom right corner.
Illinois-based supplement maker NOW Foods has started a relabeling project so that all products in its sports nutrition line, NOW Sports, will bear the silver Informed Sport seal, certifying third-party verification.

Informed Sport, a program​ offered by international testing firm LGC, certifies that each and every batch of a supplement product and raw material bearing the Informed-Sport logo has been tested for banned substances by LGC's world-class sports anti-doping lab.

Further Reading


Booming demand for certification drives LGC to expand its Lexington, KY, lab back in 2016. According to director of business development at LGC Terence O’Rorke, demand has been driven by the Informed Sport program, which he characterized as the most rigorous in the industry. READ MORE

All 150 plus products under the NOW Sports brand, which includes protein powders, amino acids, as well as products for energy and endurance, mass building and more, will be relabeled to include the seal this month, according to a press release by NOW Foods​.

"NOW's products already undergo extensive internal testing for identity, purity, strength and composition to ensure that what is on the label is in the bottle, but we are proud to institute the Informed Sports program for our entire sports line as an additional assurance,"​ said Aaron Secrist, NOW's Vice President of Quality and Regulatory Affairs. 

"Typically some companies have a handful of products certified but to my knowledge NOW Sports is the first to have the entire line certified. This is a noteworthy accomplishment that will give elite athletes worry-free access to the most comprehensive line of natural sports products in the world."

Part of NOW Sports’ brand is to eschew artificial ingredients, such as artificial sweeteners, colors, or flavors. Through Informed-Sport, an accredited third party lab will test every batch of each product against more than 200 prohibited substances included on lists such as WADA (World Anti-doping Association), NFL, NHL, MLS, MLB, NBA, PGA/LPGA, NCAA and WTA.

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