Innovation in Dietary Supplements forum scheduled for tomorrow

By Hank Schultz contact

- Last updated on GMT

Related tags: Dietary supplement

Styr Labs uses a combination of mobile ap and wearable devices to interact with and gather information from consumers. Styr Labs photo.
Styr Labs uses a combination of mobile ap and wearable devices to interact with and gather information from consumers. Styr Labs photo.
Where does the tide of innovation stand in dietary supplements? An online forum set for 11:30 AM Eastern time tomorrow hosted by NutraIngredients-USA will seek to answer this question.

One of the common complaints about industry insiders when they walk the floors of trade shows is that there isn’t much new to hold their attention. Is this true? Has innovation waned in recent years?

Like many questions, the answer depends on whom you ask. Big market makers in ingredients do tend to settle on best sellers, and engage in innovation only so far as it protects their market share and margins. But dig deeper, and experts that have spoken with NutraIngredients-USA say that there are innovative ingredients and approaches out there if you know where to look. Often these companies aren’t at the trade shows, because they are too early stage to afford the investment. So perhaps a bit of laziness and complacency creeps in when people seeking innovative new ingredients or technologies wait until these arrive all wrapped in a bow via a trade show booth.

Sign up for our FREE webinar

idea innovation R&D NPD start up business iStock  BrianAJackson

Join our conversation about innovation in the dietary supplement with an expert panel of industry innovators TOMMOROW Tuesday, January 30​ at 11:30 AM Eastern​​. Click HERE​​​ to register.

Also, innovation comes in many forms, so it depends on how one views the term. Among the biggest tides of innovation within the supplement business has less to do with the products themselves and has more to do with how to interact with consumers to help them decide what to buy. A number of companies have sprung up that offer various ways to collect information from consumers—from simple questionnaires to testing kits, activity monitors and so forth—to do just that.

Expert panel

Our expert panel will delve into these and other questions surrounding innovation including new ingredients, new marketing approaches, and new delivery forms. The speakers are:

Tim Avila​, principal of the consulting firm Systems Bioscience. Tim has a long history in the industry sourcing innovative ingredients and helping to develop them. Tim has demonstrated a knack for knowing what new ingredients or approaches will become hot before their temperature starts to rise. He has a keen eye for things that are new that might really have legs and make a difference in the industry.

Paul Jarrett​, CEO and cofounder of BuluBox. BuluBox is a company that offers a better way for dietary supplement, personal care and functional foods companies to sample their products with a receptive audience. The company offers monthly subscription boxes for consumers so that they can get a test drive of products before they commit to buying a monthly supply or more. In the six years or more that Jarrett and his wife co-founder Stephanie Jarrett have supplied this service, they have collected a wealth of data about what new products trend well with consumers.

Sergio Radovcic​, founder and CEO of Styr Labs. Radovcic, who has a background as an accomplished extreme endurance athlete, founded a company that uses a data-gather platform that includes wearable devices whose results are cross referenced with clinical studies to recommend a suite of personalized supplements and functional foods.

Sign up for our FREE webinar tomorrow

From 3D printing to customization, personalization, novel delivery techniques​​​, and new ingredients with compelling science, there is far more going on in the dietary supplements ​​​space than many people appreciate.

NutraIngredients-USA​​​ brings together leaders from the bleeding edge​​​ of innovation in dietary supplements to share their insights on how advances in all of these areas are driving the next generation​​​ of dietary supplement products. Join us on January 30 at 11:30 AM Eastern​​. Click HERE​​​ to register.

INNOVATION_NIULogo-Signature-Date

Related news

Related products

show more

Preserve Telomere Length with ErgoActive®

Preserve Telomere Length with ErgoActive®

Blue California | 18-Jan-2021 | Product Brochure

A newly published study on ErgoActive® indicates that ergothioneine helps preserve telomere length under oxidative stress.

Consumers want multi-benefit products

Consumers want multi-benefit products

Wellmune | 13-Jan-2021 | Technical / White Paper

Over the past five years, 40% of global launches of immune health vitamin, mineral and supplement products have touted botanical or herbal properties,...

Longvida® - Cognitive Curcumin of Choice™

Longvida® - Cognitive Curcumin of Choice™

Verdure Sciences | 01-Jan-2021 | Infographic

Longvida® has been extensively studied by independent researchers around the globe. Based on multiple clinical findings, Longvida has shown to cross the...

Game On: Time to Power Up E-Sports and Gaming

Game On: Time to Power Up E-Sports and Gaming

Applied Food Sciences | 30-Nov-2020 | Technical / White Paper

Don't sleep on E-Sports. Gamers are an influential consumer-base with tremendous purchasing power. Yet, certain ingredients are powering this space....

Related suppliers

Follow us

Products

View more

Webinars