Solix, which is based in Fort Collins, launched its Solasta-branded astaxanthin ingredient in October 2015, and has also launched its Solmega algal DHA ingredient.
The company focuses on the quality of its controls on the extraction and blending processes to differentiate its ingredients in the marketplace: It grows no algae itself and relies on cultivation partners for the source of its algal biomass. It was part of a strategic decision to avoid the large capital expenditures that an agricultural operation would entail.
Solix launched its USP Challenge to provide finished goods product manufacturers with a science-based, objective standard for reliability and confidence, which also benefits consumer end-users, said the company in a press release.
“The Solasta Astaxanthin USP Challenge makes it easy for customers to independently verify the USP quality of Solasta,” said Charlie Bowman, Solix’s chief commercial officer. “We’re pleased, but not surprised, that 100% of the participants have confirmed the USP quality of Solasta natural astaxanthin.”
“To make sure additional nutrition product firms can take advantage of this business-building opportunity, we’re extending the Solasta Astaxanthin USP Challenge through the end of 2017,” he added..
Part of producing to the USP standards is to control the amount of pheophorbide in the finished astaxanthin product. Pheophorbide is a breakdown product of chlorophyll.
The company has also confirmed its 2017 spot pricing for Solasta natural astaxanthin as $225 per kg for 5% oleoresin and $450 per kg for 10% oleoresin.