Youngevity posts rising revenues amid persistent losses

By Hank Schultz

- Last updated on GMT

Related tags Revenue

Youngevity offers a wide array of supplements, functional foods and personal care products.
Youngevity offers a wide array of supplements, functional foods and personal care products.
Youngevity International reported mixed earnings with a slight revenue rise offset by continued losses.  The company also acquired two nutritional products brands in recent weeks.

Youngevity, a company that is both a network marketing firm that sells nutritional and personal care products and a vertically integrated gourmet coffee roaster, reported $162.7 million in top line revenue for 2016, a 3.9% rise over the prior year.  Net loss decreased to $398,000 compared to $2.5 million in the previous year. Operating income and adjusted EBITDA were both down.

Youngevity CEO Steve Wallach said the income results were promising given the company’s significant investment in a new web platform business model.  In addition to North America, Youngevity also operates in Latin America, Asia, Australia and Europe.

We are just now entering the deployment phase of our web portal which should allow us to accelerate growth domestically and globally as well as more efficiently integrate future acquisitions. The last half of 2016 we invested heavily in marketing strategies including several newly branded product and training videos in multiple languages,​ said Wallach.

Plethora of brands

Youngevity continues to add to its dizzying array of brands through acquisitions. The most recent of these was the addition of RicoLife, a marketer of nutritionally charged teas, beneficial beverages and supplements. RicoLife products remain available on and are scheduled to be integrated in the Youngevity web and e-commerce site effective April 1, becoming a brand within the Youngevity nutrition category. 

The company also announced yesterday that it has completed its acquisition of BellaVita, a producer of natural products based on the Mediterranean diet and lifestyle, including whole food beverages, essential oils and anti-aging skin care products. BellaVita products will be available through and, effective June 1, through 

Mike Brosnan, the CEO and President of BellaVita, which employs a network marketing model similar to that of Youngevity’s, is joining Youngevity as VP of Sales & Marketing, Asia. All of the BellaVita offices in Asia remain open and are now incorporated into Youngevity operations. A number of BellaVita U.S.-based employees will join the Youngevity Utah office and continue to service the Asian market.

Despite the growth projections and acquisitions, stock traders continue to be lukewarm on the company.  The company’s stock, which has for most of its history traded in the penny stock realm, has been pinned between $0.20 and $0.39  for a number of years.  The stock is trading at about $0.29 today.   

Related news

Related products

show more

ioWhey™ for Enhanced Protein Absorption

ioWhey™ for Enhanced Protein Absorption

Content provided by Ingredient Optimized | 20-Sep-2023 | Product Brochure

ioWhey® uses a proprietary patented process to optimized whey protein isolate for superior bioavailability, greater absorption, and maximized performance....

Withania Somnifera (Ashwagandha) - For Better Health

Withania Somnifera (Ashwagandha) - For Better Health

Content provided by Chemical Resources (CHERESO) | 01-Sep-2023 | White Paper

Withania somnifera (Ashwagandha) is one of the few herbs with significant effects on both psychological and physiological aspects of human functioning.

Related suppliers

Follow us


View more