Vitamin Shoppe expands across LATAM

By Stephen Daniells

- Last updated on GMT

© iStock
© iStock

Related tags: Vitamin shoppe, Spanish language

Supplement retailer The Vitamin Shoppe has opened its first two franchise stores in Paraguay, and has also expanded its presence in Panama and Guatemala.

There are 16 Vitamin Shoppe international franchise stores in operation in four countries: Guatemala, Panama, Costa Rica and Paraguay.

“The current year has been an exciting one for the Vitamin Shoppe on the international front,” ​said David Denker, director of international development for The Vitamin Shoppe. “We are pleased that our brand, health and wellness lifestyle and product selection continues to resonate with consumers.  We are delighted to have entered the Paraguayan market, which represents the third new international market that we have brought The Vitamin Shoppe stores to this year.”

Douglas Kennedy, director of Vigor S.A., which operates the franchise stores in Paraguay, said: “We have known The Vitamin Shoppe for many years and are very excited to be partnering with the Company, to bring The Vitamin Shoppe stores to Paraguay. 

“We are bringing in a unique retail experience and a wide variety of products that were previously unavailable in the country and consumers have responded favorably to the new stores and we are delighted to be offering customers high quality supplements as well as working with them on how to live a health and wellness lifestyle.  We look forward to working with The Vitamin Shoppe as we continue to open new stores in Paraguay over the next several years.”

Vigor S.A. is expected to open a total of five The Vitamin Shoppe stores over the next four years in Paraguay.


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