The mainstreaming of sports nutrition has been gaining traction in the last couple of years and is showing no signs of slowing down. Looking at products aimed at non-mainstream buyers alone (athletes and core gym-goers), Euromonitor data recorded continual retail sales growth the past three years, forecasting more than $7.4 billion in sales for the US market by the end of 2016.
But numbers aside, what does the current sports nutrition landscape look like? Are buyers looking to their nearest brick-and-mortar sports supplement retailers to learn and buy the latest, or are they going online to both scour the forums and place their orders? We’ll explore the blurring line between the mainstream and core sports nutrition buyer, as well as where they shop.
Moreover, what products are being launched and being bought? In this upcoming forum, our panel of experts will talk about trends driving most of the food, beverage, and supplement industries: Clean label and transparency, and its context within the sports nutrition category.
Moderated by correspondent Adi Menayang, the NutraIngredients-USA Sports Nutrition Forum will be held today, Tuesday, Sept. 13 at 11:30 am EST, and includes the following expert panelists:
Victoria Coleman, VP of Clinical Education, Atrium Innovations Douglas Laboratories/Klean Athlete
Dr. Victoria Coleman is a 20-year veteran in health care delivery both clinically and in business development. A graduate of the Canadian Memorial Chiropractic College, Victoria has successfully run two wellness clinics and is also the VP of clinical education for Atrium Innovations. Victoria is also a Certified Functional Medicine Practitioner through the Institute of Functional Medicine. She is also near completion of her Master’s degree in Human Nutrition and Functional Medicine.
Victoria has a passion for fitness and nutrition. Her love for running fueled her to recently complete the 5 Grand Slam marathons. Her motto is think about what you want to bring about…and her most important article to pack wherever she goes…her running shoes.
Dr. Victoria is an integrative chiropractor with a focus on addressing root cause of health challenges and implementing lifestyle strategies for health restoration.
Jeff Del Favero, Director of Private Label, Bodybuilding.com
Jeff Del Favero is the Director of Private Label for Bodybuilding.com where he leads the team responsible for brand creation, formulation and product development for all Bodybuilding.com private label brands. He is an expert in taking products from concept to market with extensive experience in identifying new market opportunities, the identification and research of ingredients, and the development of finished products.
Jeff has been involved in the development of hundreds of products across multiple dietary supplement categories including sports nutrition, diet, herbs, and health and wellness for some of the most prominent supplement companies in the world. He has completed a Masters Degree in Nutritional Sciences from the University of Connecticut, and a Bachelors Degree in Business Administration with a concentration in finance.
Jose Antonio, CEO and co-founder, International Society of Sports Nutrition
Jose Antonio, PhD FISSN FNSCA CSCS is the CEO and co-founder of the International Society of Sports Nutrition. He gives an occasional talk, writes a bit, and can read your mind (but only after consuming copious quantities of coffee).
Dr. Antonio is an Assistant Professor of Exercise and Sports Science at Nova Southeastern University in beautiful South Florida and an avid paddler. When he's not doing research, teaching or otherwise acting academic, you'll find him at the beach paddling his merry way.
Beth Bloom, Food and Drink Analyst, Mintel
Beth Bloom covers a range of CPG food and drink categories, including home baking, confectionery, lunch meat, ethnic food, and condiments. Beth has more than ten years of experience as a freelance writer/editor/researcher for regional and lifestyle magazines, including work with UCLA Today, Los Angeles Magazine Weddings, Beverly Hills Magazine, Los Angeles Magazine, New Parent, Sushi and Tofu, Cultural News, New Times Los Angeles, and C-Ville Weekly. Beth holds a degree in Sociology and English from UCLA. In her free time, she writes sketch comedy in Los Angeles where she is based.
For more information and to register, please click HERE
The forum is sponsored by the following leading suppliers:
Synergy: A leading manufacturer and supplier of added-value ingredients that help make great tasting food and beverages, with a simple vision: leading the way in taste. With locations in Asia, Europe, North and South America, Synergy brings international flavor profiles and ways of thinking to a local basis.
In an age of corporate consolidation, Synergy has retained its intimate attention to detail. Its team stays close to its customers—at times even sharing the bench, kitchen, or production line—bringing consumer market trend information and connecting our technical staff directly to product developers to fully understand their needs.
Futureceuticals: A leader in the research, development, and manufacture of fruit, vegetable, and grain-based nutritionals, built upon deep agricultural roots, vertically integrated from field to finished product, and committed to discovery-based research in the name of human health.
Located in America’s heartland, FutureCeuticals, Inc. and its parent company, Van Drunen Farms, have been family owned and operated for more than 100 years. Although our production and development capabilities reflect the innovations of the 21st century, our original core values of integrity and trust continue to direct our operations today and into the future.
Hilmar Ingredients supplies whey protein and lactose made from sweet whey. The sole source of this sweet whey is our parent company’s large-scale cheese operations in California and Texas. These U.S.-based operations provide us with the freshest, highest quality whey stream from which we produce large runs of whey protein concentrate, hydrolysate and isolate, as well as edible, refined and ultra refined lactose.
Glico’s Cluster Dextrin (Highly Branched Cyclic Dextrin) is a new type of dextrin that is produced from amylopectin via cyclization reaction of a branching enzyme (BE,1,4-α-D-glucan: 1,4-α-D-glucan 6-α-D-(1,4-α-D-glucano)-transferase,EC 18.104.22.168).
Ezaki Glico has successfully achieved industrial production of Cluster Dextrin by applying its unique technology in enzymology. Glico obtained FDA Notified GRAS status for Cluster Dextrin in October 2012.