The adoption helps ABC maintain its information-rich HerbMedPro database, keeping it up-to-date with the latest scientific and clinical research on this traditional herb on which a growing body of modern scientific and clinical research documents potential health benefits.
HerbMedPro is a comprehensive interactive database available on ABC’s website that provides access to important scientific and clinical research data underlying the use of approximately 250 herbs and their effects on human health.
“ABC is pleased to partner with Brassica Protection Productions to recognize the fast-growing science on broccoli and to curate decades of scientific and clinical research into HerbMedPro,” said Mark Blumenthal, ABC’s founder and executive director. “Broccoli is one of the most extensively studied plants. This program will make broccoli research more easily available to health care professionals, researchers, consumers and industry members who are hungry to learn about this crucifer’s compelling health benefits.”
“For more than 10 years, Brassica has been dedicated to delivering consistently high-quality sources of glucoraphanin from broccoli seeds through our truebroc ingredient brand,” said Tony Talalay, CEO of Brassica Protection Products.
“We are deeply committed to making the extensive health benefits broccoli can deliver to our bodies, including long-lasting antioxidant activity and protection against oxidative stress, easily accessible for consumers. We’re excited to partner with the American Botanical Council to further educate academic and consumer communities about broccoli and its important phytonutrient glucoraphanin, which produces sulforaphane in the body.”