Nutrition 21 announces new president

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Nutrition 21 announces new president

Related tags: Senior vice president, Nutrition

Purchase, NY-based Nutrition 21, LLC, has announced the appointment of Joe Weiss as its new president, with the top priorities of accelerating the company's growth with product innovation, science and branding.

Weiss joins Nutrition 21 after six years as VP of corporate brands at Vitamin Shoppe. Previously Weiss was a senior vice president of merchandising at GNC.

“I look forward to working with our team to maximize the sales and consumer awareness of Nutrition 21’s premier ingredients, Chromax chromium picolinate, Nitrosigine bonded arginine silicate and Velositol amylopectin chromium complex; all patented, science-based ingredients that offer many validated benefits supporting metabolism, lean body mass, mental acuity and enhanced athletic performance,”​ said Weiss.

“This is an exciting time to be joining Nutrition 21 and I will focus on expanding product development into new categories by leveraging the excellent reputation the Company has built in the nutrition industry.”

Michael Satow, CEO of Nutrition 21 said: “Joe brings a wealth of experience to Nutrition 21 and we are immensely pleased to have him on board as President. I believe he is uniquely qualified to drive our business forward as we develop and commercialize important new ingredients for supplements, functional foods and beverages.”

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