NPA to roll-out online TruLabel registry portal to industry in early 2016

By Stephen DANIELLS

- Last updated on GMT

Image: iStockPhoto
Image: iStockPhoto

Related tags: Dietary supplement industry, Dietary supplement

The Natural Products Association is making its TruLabel registration database available to the industry for voluntary registration and the general public with a new online portal database set to be launched in early 2016.

TruLabel, which is celebrating its 25th anniversary, currently has over 40,700 unique SKU products registered, and NPA maintains copies of all of the current registered product labels.

“As States Attorneys General across the country continue to brand the dietary supplement industry as unsafe or unregulated, NPA’s TruLabel Program remains a testament to the transparency that exists in one of the nation’s fastest growing segments of the economy,”​ said Dan Fabricant, PhD, Executive Director and CEO of NPA. “TruLabel has been a real asset to NPA and its members in being ahead of its time in demonstrating the transparency of the industry and the organization.”

The program was selected by NIH’s Office of Dietary Supplements (ODS) and the National Library of Medicine on August 1, 2008, as a subcontractor for a pilot study to determine the feasibility of developing a web-based platform to catalog labels of all dietary supplements sold in the US.

That pilot study led to the development of the NIH Dietary Supplement Label Database (DSLD), which provides comprehensive label information in a format that is user-friendly for both consumers, researchers, industry stakeholders, and regulators.

“NPA’s TruLabel program gives retailers and consumers the confidence to know that the supplements they purchase are accurately labeled and safe,”​ added Dr Fabricant. “The TruLabel program demonstrates maturity, responsibility, and reputability within the supplement industry and to consumers, Congress, and government organizations.” 

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