Fertility food supplement targets older couples

- Last updated on GMT

Fertility food supplement targets older couples

Related tags: Natural vitamin, Green tea extract, Vitamin

An Israeli firm has debuted ‘his, her’s and theirs’ food supplements aimed at boosting the fertility of ageing couples who want children - the chances of pregnancy drop to as low as 5% after the age of 40.

The range from Fruitful Way has been debuted in response to the widespread phenomenon of people choosing to have children later in life – both male and female.

The firm has launched an app to help couples gauge fertility and offers fertility-based data and dietary advice.

Fruitful for Her
Nutrient breakdown for the female product

“The statistics on fertility demonstrate that couples are most likely to experience problems trying to get pregnant now that the average age of the mother for a first pregnancy has risen to about 30 years,”​ said Udi Alroy, CEO and founder of Fruitful Way.

“And the second child is now conceived at around age 35 or even later. On top of that, you have to add about five years to the age of the father-to-be. It takes time to find the right partner and build your career, so once the couple decides to get pregnant, both are forced into a rapidly narrowing window of time.”

Alroy said the supplements were US-made and sourced and the app had been developed, “by a team of clinical and family physicians and scientists”.

‘Hers’ is comprised of vitamin A, natural vitamin E, vitamin D, a vitamin B complex plus iron, zinc, iodine, selenium and cystein.

The male formulation contains L-carnitine, natural vitamin E, green tea extract , selenium and zinc.

The couple formulation is omega-3 based.

It costs about €100 for a one-month supply.

Alroy told us the US, Asia and Europe were the primary target markets.

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