GNC inks exclusive e-commerce partnership with Shape & Men’s Fitness publisher

By Stephen DANIELLS

- Last updated on GMT

GNC inks exclusive e-commerce partnership with Shape & Men’s Fitness publisher
Supplement retailing giant GNC is teaming up with American Media, Inc. for an exclusive, multi-year ecommerce partnership on Shape, Men’s Fitness, Fit Pregnancy, Natural Health, Muscle & Fitness, Flex, and Muscle & Fitness Hers websites.

This is the first partnership of its kind for GNC’s e-commerce business with a global media and content partner, said GNC.

The ‘Shop GNC’ stores debut today and offer a selection of GNC products curated by the editors at the brands in addition to access to the full GNC.com assortment. AMI’s digital properties reportedly reach an average of over 46 million unique visitors and over 342 million page views monthly.

“This is a partnership that provides extraordinary value to both parties and positions us to deliver on our shared commitment to helping our customers improve the quality of their lives,” ​said David Pecker, Chairman, CEO and President of AMI. “GNC is among the premiere names in nutrition, wellness and performance and we are excited to partner with them on this exclusive partnership that leverages their commitment to quality with our incredible brands and passionate audience.”

Related topics: Markets, The changing retail landscape

Related news

Follow us

Products

View more

Webinars