In addition, 83% of the 2,010 adults surveyed expressed an overall confidence in the safety, quality and effectiveness of dietary supplements. The survey was commissioned by the CRN and performed by Ipsos Public Affairs, and included a national sample of 2,010 adults aged 18 and older.
“The survey is just another indicator of the important role dietary supplements play for men and women of all ages who are trying to achieve a lifestyle of wellness,” said Judy Blatman, senior vice president, communications, CRN.
“Although our industry received its fair share of bad publicity this year, we believe that confidence remains high because people realize there is a legitimate and responsible majority of companies in our industry whose top priority is to ensure product quality so that consumers can not only maintain good health, but also maintain brand loyalty. Smart consumers pay attention to finding the right companies and products for them.”
CRN said it would release more data over the coming months.