The event, which will take place at The Ritz-Carlton, Laguna Niguel in Dana Point, CA, November 5-8 will also feature a session on hot-topic market research and a presentation by best-selling author and business leader Jason Jennings on his five secrets of change.
The DSHEA session will feature a keynote address by Scott Bass, partner, Sidley Austin LLP, who played a key role in shaping DSHEA as an industry representative with what was then the National Nutritional Foods Association. This will be followed by Patricia Knight, of Knight Capitol Consultants, who was an integral leader in the office of Sen. Orrin Hatch (R-UT), and Kay Holcombe, senior vice president, science policy, BIO, the Biotechnology Industry Organization, who served as professional health legislative staff and senior health policy advisor to the Energy and Commerce Committee in the House of Representatives under Rep. John Dingell (D-MI), and was instrumental in developing the bill and building consensus in the House.
“We are excited to hear from these three policy veterans who were so important twenty years ago to DSHEA’s passage into law,” said Mike Greene, vice president, government relations, CRN. “There were so many people involved in DSHEA’s passage, but Scott, Trisha and Kay possess a unique perspective, having remained active in the dietary supplement and regulatory arena since that time. We trust they will provide interesting historical notes on the law that still shapes our business today, as well as counsel on the future of DSHEA and the dietary supplement industry.”
For his presentation about change, Jason Jennings will discuss how companies can make change an integral part of their DNA to provide an obvious advantage over those that don’t. Mr Jennings authored the 2012 New York Times bestseller, “The Reinventors—How Great Companies Embrace Constant Radical Change,” and his new book, “The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture,” will debut in February 2015.
“We know we’re operating in a fast-paced business culture that requires companies to rapidly innovate and embrace new ideas in order to thrive,” said Steve Mister, president & CEO, Council for Responsible Nutrition (CRN). “Mr. Jennings will deliver motivational and results-based concepts to help reinvigorate your company’s approach to change.”
Hot-topic market research
The conference will also feature a session about hot-topic market research session featuring three top market research executives, including Maryellen Molyneaux, president and managing partner of The Natural Marketing Institute, Inc., Randi Neiner, Ph.D., director, Market Research for Shaklee Corporation, and Robert Sanders, executive vice president, Home and Health Practice Leader at IRI.